
DALLAS, April 1, 2026 /PRNewswire/ -- CaratLane, a Tata product and India's leading omnichannel fine jewelry brand, has announced the launch of its second U.S. retail store in Frisco, Dallas, Texas. The 1,200 sq. ft. boutique marks a significant milestone in the brand's global journey, furthering its mission to make Indian jewelry accessible to Indians across the world.
Frisco has emerged as one of the fastest-growing Indian hubs in the U.S., with a vibrant cultural community and rising demand for Indian products and experiences. Located within the Dallas–Fort Worth metroplex—home to one of the largest Indian American populations in the country—the new store is strategically positioned to serve families seeking jewelry that connects them to their heritage while complementing contemporary lifestyles. This expansion builds on the success of CaratLane's first U.S. store in New Jersey, which provided valuable insights into consumer preferences and helped shape the brand's evolving U.S. retail strategy.
The Frisco store offers a thoughtfully curated portfolio of over 2,000 unique designs crafted in natural diamonds, alongside a wide range of offerings designed for modern lifestyles. Customers can explore silver diamond jewelry starting at just $49, making everyday diamonds more accessible than ever before. The store also features cute and comfortable kids' jewelry, signature mangalsutras reimagined for today's consumer, and statement silver pieces that reflect true Indian craftsmanship.
Speaking on the launch, Saumen Bhaumik, Managing Director, CaratLane, said, "The launch of our second U.S. store in Dallas marks a key milestone in CaratLane's international journey. With a thriving Indian diaspora in the region, this expansion enables us to bring our distinctive craftsmanship closer to the community, while making fine jewelry more accessible globally—with natural diamonds starting at just $49."
CaratLane has also recently roped in Yami Gautam Dhar as the global face of the brand, further strengthening its connection with modern Indian consumers across geographies. On the occasion of the launch, Yami said, "I am delighted to represent CaratLane as its global face. The brand beautifully blends modern design with Indian craftsmanship, making jewelry relevant for today's generation across the world."
CaratLane's growth in the United States continues to be driven by its omnichannel strategy, seamlessly integrating in-store experiences with digital convenience. With this launch, CaratLane reinforces its vision of democratizing fine jewelry—making it accessible, high-quality, and relevant for every generation of Indian families globally.
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SOURCE CaratLane
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