Carhartt and West Coast Customs, Two Best in Class Brands Announce Partnership

DEARBORN, Mich., Nov. 3, 2010 /PRNewswire/ -- Carhartt, a global manufacturer of premium work wear and well-respected car-customizing giant, the world famous West Coast Customs (WCC), today announce a fully integrated partnership including Carhartt's premium twill work wear products as official uniform of WCC in addition to in-show integration on new TV show "Inside West Coast Customs" on Discovery HD Theater.

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"West Coast Customs is well-respected by countless automotive enthusiasts for their amazing work. We are proud that WCC chose Carhartt's new twill work wear line to match their exacting demands," said Tony Ambroza, Carhartt Vice President of Marketing. "WCC's premium custom car designs coupled with Carhartt's rich heritage of premium work wear products make this partnership a natural fit for us."

"This joint venture with Carhartt is a great collaborative effort for us – the durable nature of the line combined with great comfort will go a long way in the shop!"  said WCC founder and CEO Ryan Friedlinghaus.  WCC's President and COO Amy Boylan added, "we are very pleased with this partnership opportunity and with the exclusive WCC/Carhartt uniform.  WCC is proud to be aligned with a company that has such a long, rich history for premium quality products."

WCC's Carhartt uniform will include: The Carhartt Long-Sleeve Twill Work Shirt (S224), the Short-Sleeve Twill Work Shirt (S223), and the Twill Work Pant (B290). Carhartt twill work wear delivers longer-lasting durability and greater all-day comfort, while also being easy to care for. Carhartt's twill line comes in a wrinkle-resistant fabric with a stain repel and release finish and is guarantee to outperform any of its competitors.

West Coast Customs' newest television project, Inside West Coast Customs, premieres on Discovery HD Theater on January 2, 2011 at 8:00 PM PST and will feature the WCC crew designing and building some of the most amazing vehicles in the world for serious enthusiasts, celebrities, entrepreneurs and corporate titans worldwide and will continue to share its work with passionate automotive viewers.

About Carhartt, Inc

Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 3,500 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

About West Coast Customs, Inc.

Ryan Friedlinghaus founded West Coast Customs in 1993 with a $5,000 loan from his grandfather.  Today, the multi-million dollar company has a team of 30 who build custom cars, consult with OEM manufacturers, film a hit television show, offers a line of merchandise and oversees franchise locations in the Middle East, Russia and Japan. Visit WCC at www.westcoastcustoms.com on facebook.and on twitter @officialwcc

SOURCE Carhartt