Carhartt Celebrates Craftsmanship In New Documentary Focused On Small Businesses

Company creates short film to honor tradesman and craftspeople from across the United States

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Nov 24, 2014, 06:05 ET

DEARBORN, Mich., Nov. 24, 2014 /PRNewswire/ -- In recognition of Small Business Saturday, a shopping holiday that encourages consumers to patronize small and local businesses, Carhartt today announced the release of a short film to honor tradesmen and craftspeople, The Road Home to Craftsmanship. The focus of the film is hardworking, loyal small business workers who are building America. Carhartt recently embarked on a tour of the Midwest to document the spirit of craftsmanship. The team began in Detroit, crossed through Milwaukee, Chicago, Des Moines, Omaha and ended up in Denver.

To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7374351-carhartt-celebrates-craftsmanship-in-new-documentary-focused-on-small-businesses/

"The Road Home to Craftsmanship tour allowed us to share and document conversations with small business owners who rely on their specialized trades and crafts to make their living; these are the people who deserve the spotlight every day," said Tony Ambroza, senior vice president of marketing at Carhartt.

Small Business Saturday is a counterpart to Black Friday and Cyber Monday, which focuses on large corporations and e-commerce. U.S. Census Bureau data reports businesses with less than 20 workers account for nearly 90 percent of all business in America.

"As a fourth-generation, family owned and operated company, we understand the importance of small business at Carhartt as more than two-thirds of our retail business partners are small business owners," said Ambroza.

To view the Road Home to Craftsmanship documentary and learn more about the hardworking craftspeople Carhartt met during the tour, please visit www.carhartt.com/craftsman.

"The Road Home to Craftsmanship is a documentary film celebrating the day in the life of hardworking, loyal small business craftspeople and tradespeople and the work they do to keep America going," said Brian Bennett, creative director at Carhartt. "The spirit of craftsmanship we encountered traveling across the country is inspiring, and we hope to showcase that inspiration in this documentary."

About Carhartt, Inc.
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 4,400 employees worldwide, Carhartt is family-owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

Road Home to Craftsmanship Credits
Agency: Carhartt Creative Department
Creative Director: Brian Bennett
Executive Producer: Brian Bennett and Fred Bueltmann
Production Company: Jefferson
Director: Anthony Frattolillo
Director of Photography: Tommy Cannon, Brian Mendoza, Travis Yarrington
Producers: Chris Totushek, Kat King, Chris Robinson
Music: Anthony Frattolillo
Editor: Dana Shaw