Caribou Coffee Launches Loyalty Program, "Caribou Perks"

Caribou Coffee enhances the coffeehouse experience by providing special offers and rewards through exciting new loyalty program

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Jan 06, 2014, 09:00 ET

MINNEAPOLIS, Jan. 6, 2014 /PRNewswire/ -- Caribou Coffee today announced the launch of its new loyalty program, Caribou Perks, created to enhance the overall guest experience at Caribou coffeehouses nationwide and reward the brand's passionate fans. Through this program, Caribou guests will be able to enjoy their favorite Caribou menu items and earn perks along the way. Rewards can be everyday items, special treats or great offers from Caribou.

(Photo: http://photos.prnewswire.com/prnh/20140106/NY40125)

Caribou Coffee today announced the launch of its new loyalty program, "Caribou Perks," created to enhance guests' in-house experience at Caribou coffeehouses nationwide and reward the brand's most committed fans. Rewards will include everyday items, special treats or great offers from Caribou. Guests who join the program and complete all the optional questions in their online profile will be rewarded with a free medium beverage of their choice. (PRNewsFoto/Caribou Coffee) (PRNewsFoto/CARIBOU COFFEE)

Joining the Caribou Perks program is easy: guests can simply text "ENROLL" to 65017* or visit www.CaribouPerks.com to participate. Those who join the program and complete all the optional questions in their online profile will be rewarded with a free medium beverage of their choice, perfect to pair with any of Caribou's wide array of delicious menu items such as a savory breakfast sandwich or a sweet baked good.

"After a successful pilot for Caribou Perks at select Caribou Coffee locations, we are excited to announce the full rollout of the new loyalty program," said Mike Tattersfield, president and CEO of Caribou Coffee. "Our guests are extremely loyal and passionate about our product offerings, and so we are thrilled to be able to reward them for simply being our fans. We believe this program will enhance the guest experience and is the perfect complement to our premium menu items and warm coffeehouse environment."

All Caribou Perks rewards will be available for use for seven days from the date that they are first received. Fans can easily view their rewards by signing into their online accounts at any time on www.CaribouPerks.com/perks. If guests are currently opted into the company's email or text communication, they will receive a notification when they have earned a reward and those rewards will be waiting for them at the register. Guests won't need to track points, levels or status, Caribou Perks rewards will always be a pleasant surprise.

For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page at www.facebook.com/cariboucoffee or follow Caribou on Twitter at @Caribou_Coffee.

*By providing your mobile number and texting "ENROLL" to 65017, you consent to receive marketing text messages using automated technology at the mobile number provided from Caribou Coffee. You understand that you don't have to sign up for this mobile program in order to make any purchases, and your consent above is not a condition of purchase. By texting in to the shortcode, you've read, understood and agree to the Terms & Conditions (http://www.cariboucoffee.com/page/1/terms-of-use.jsp) and you are over the age of 13. Your mobile information will not be shared for other marketing purposes. You may receive up to 8 text messages per month. Text HELP for help, text STOP to stop. Message & data rates may apply.

About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.

CONTACT:
Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
[email protected]

SOURCE Caribou Coffee