Carla Cooper Named New President and CEO of Daymon Worldwide

Former PepsiCo executive brings best-in-class retail and foodservice experience to private brand role

Dec 08, 2010, 09:30 ET from Daymon Worldwide

STAMFORD, Conn., Dec. 8, 2010 /PRNewswire/ -- Daymon Worldwide announced today the appointment of consumer packaged goods veteran Carla Cooper as the company's CEO and president effective January 1, 2011. Cooper, a Daymon Worldwide board member since 2009, replaces company co-founder Milton Sender, who will retain his role as chairman of the board at the world's largest private brands and consumer events company. Allan Noddle who served as interim president will return to the board of directors.

(Photo: http://photos.prnewswire.com/prnh/20101208/CL13423 )

As the second CEO in Daymon Worldwide's 40-year history, Cooper brings to the role almost 20 years in senior management positions at some of America's best-known companies, including: Coca-Cola, PepsiCo, Procter and Gamble and The Kellogg Company. Most recently, she served as senior vice president of the Quaker, Tropicana and Gatorade Sales organization. Prior to that, she was President and GM of The Natural and Frozen Foods Division at Kellogg's.

"The best practices Carla developed during her time in the consumer branding world will help fuel the growth of Daymon Worldwide as the company looks to expand its footprint and customer base," said Sender, founder and chairman of Daymon Worldwide. "She is a proven leader and general manager who has a keen appreciation for the value of relationships -- with clients and internal stakeholders. Having worked side-by-side with Carla on Daymon's board of directors, I am confident she is the right person to lead Daymon Worldwide into its next phase of growth."

Cooper inherits from Sender one of the largest private brand companies in the world. Thousands of employee owners in over 200 locations around the world in more than  20 countries have helped Daymon's retail partners achieve private brand penetrations averaging more than 20 percent globally and up to 40 percent in some of its best and most mature customers.

"Milt and his co-founder, Peter Schwartz, built the premier company in the private label and retail services industries," Cooper said. "I take my role as guardian of their legacy seriously and look forward to the opportunity to broaden and enhance Daymon Worldwide's position with our employees, business partners and suppliers."

About Daymon Worldwide

Daymon Worldwide is an employee-owned company specializing in developing private brand products and programs with approximately 100 large retailers around the world on behalf of the over 4,000 producers and manufacturers it represents.  Though primarily working with supermarkets, Daymon also works in nine additional channels of trade.  Anderson Daymon, a sister company, represents national and regional brands, as well as developing private brand programs.

Daymon Interactions is the largest demonstration, consumer marketing, and mystery shopping company in the world operating in North America, Japan, South Korea, Taiwan, Australia, and Mexico.

Daymon Worldwide Design develops labels and packaging, as well as, in store merchandising, signage and displays for many of Daymon's retail customers and manufacturers.  

SAS Retail Services is a merchandising company providing an array of project management services for retailers and suppliers in retailers' stores.

SOURCE Daymon Worldwide