NEW YORK, Oct. 2, 2018 /PRNewswire/ -- siggi's, maker of Icelandic yogurt with simple ingredients and not a lot of sugar, has announced that Carlos Altschul will be joining as the company's President and CEO.
"I'm very excited to have Carlos join the team. I've known him for quite some time and know he will be great for siggi's as we continue to grow," said Siggi Hilmarsson, founder of siggi's, the fastest growing dairy yogurt brand in the U.S. "Coming from Stonyfield, Carlos knows first-hand the importance of upholding our brand values of clean ingredient labels and lower sugar, the values which have made our brand so highly relevant today. His strong expertise in the yogurt category, both in natural and more traditional classes of trade, is also a great boon to the siggi's team."
With the rise in consumer demand for cleaner, higher quality foods with lower sugar, the company views this as the optimal time to catapult siggi's forward and that Altschul will play a critical role in its ongoing success. Bringing extensive experience within yogurt, Altschul will oversee all aspects of the business, including bringing forth new and aggressive go-to-market strategies and innovations, expanding distribution, and accelerating awareness and penetration growth.
"I've admired how siggi's has not only pioneered a new product segment in the category, but is also creating the next chapter for the entire yogurt category," said Altschul. "I look forward to working closely with the team to establish a clear vision for what is next, and I am thrilled to be part of a company with such a tremendous growth trajectory."
Prior to joining siggi's, Altschul was Vice President of Sales at Stonyfield, where he led field sales, go-to-market strategies and shopper marketing across the brand's portfolio. He also previously held senior positions at Danone, where he oversaw sales strategy and category management under the master brand portfolio.
Altschul replaces Bart Adlam, siggi's former President and CEO, who has left the company to pursue a new business opportunity.
siggi's dairy began in 2004 when Siggi Hilmarsson felt homesick for a staple of his childhood diet, skyr, a thick, creamy, high-protein yogurt from his native Iceland. The yogurts he found on shelves in the U.S. were much too sweet and artificial tasting for his liking. His mother sent him a recipe and, with that, he began making skyr in his small New York City kitchen. Today, siggi's dairy makes rather delicious yogurt products with simple ingredients and not a lot of sugar. True to Icelandic tradition, siggi's products do not contain any artificial preservatives, sweeteners, flavors or colors, and they are made with milk from family farms that do not use growth hormones such as rBST. For more information about siggi's Icelandic strained yogurts and to find store locations, visit www.siggis.com.