Cascades Tissue Group unveils another "First" with Launch of Unbleached, 100 percent Recycled Beige Facial Tissue

CANDIAC, QC, April 9, 2013 /PRNewswire/ - North America's fourth largest producer of towel and tissue paper, Cascades Tissue Group, today announced an extension of its Cascades Moka line with the launch of the first-ever, unbleached, 100 percent recycled, environmentally preferable facial tissue. This new beige-colored facial tissue unique to Cascades—one of the softest of its kind on the market—follows the award-winning, January 2012 launch of the Cascades Moka bathroom tissue, which created a new category of bathroom tissue that quickly sold through its initial inventory and is now a growing category for the company.

Just like its bathroom tissue predecessor, the new Cascades Moka facial tissue is made of a pulp mix composed of 100 percent recycled fiber, 80 percent of which is post-consumer material and—significantly—20 percent recovered corrugated boxes. Its production is also offset with 100 percent Green-e^® certified renewable wind electricity and releases a minimum of 30 percent less greenhouse gas (CO₂) than what is used in traditional white recycled tissues. Cascades Moka also holds certification with EcoLogo, Green Seal and the Chlorine Free Products Association.

Ultimately, it offers commercial purchasers the highest hygienic qualities and softness while significantly reducing the environmental impact that's commonly associated with manufacturing a single-use product. A detailed life cycle analysis of the pulp mix of the Cascades Moka undertaken by the company revealed a 25 percent reduction in overall environmental impact when compared to the pulp mix used in its traditional Cascades' 100 percent recycled fiber facial tissue.

"Based on the success of the Cascades Moka bathroom tissue, we believe people will adopt this product unique to Cascades, if color is the only thing they're giving up," said Suzanne Blanchet, Cascades Tissue Group president and CEO.

Nearly 40,000 tons¹ of facial tissue are used annually in Canada, of which 53 percent is made from virgin fiber sources². Cascades estimates that if a complete swap was made to their environmentally preferable 100 percent recycled facial tissue, it would save more than 350 000 trees annually.

Beige colored facial and bathroom tissues are trademarks of Cascades Canada ULC. To watch a video about the product, visit: http://youtu.be/rVpF4JKJOSA.

Cascades Tissue Group, a division of Cascades, ULC, is the fourth largest manufacturer of tissue paper in North America. Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fiber. The company employs more than 12,000 men and women, who work in more than 100 units located in North America and Europe. With its management philosophy, close to half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades continues to serve its clients with innovative products. Cascades' shares trade on the Toronto Stock Exchange, under the ticker symbol CAS.

SOURCE CASCADES INC.