Case-mate Launches New 'Firsts' in Three Different Mobile Accessory Categories

Company Offers First Solution-Free Protective Film, First iPhone Case Online Personalization Tool and New Charging Pad in Concert With the Wireless Power Consortium

Jan 06, 2010, 07:00 ET from case-mate

LAS VEGAS, Jan. 6 /PRNewswire/ -- Case-mate, a designer of innovative accessories for mobile devices and electronics, today announced the launch of three new hero products for the brand: go Bare, the first solution-free protective film; I Make My Case, the first iPhone case do-it-yourself design tool; and Hug, the first charging pad to come out of the partnership with the Wireless Power Consortium. All three products will be available in January 2010.

Founded in 2006, case-mate has very quickly grabbed market share in the world of mobile accessories. With exclusive global distribution deals with companies such as Frequency; key North American partnerships with retailers and carriers including Walmart, AT&T, Verizon Wireless, Best Buy and RadioShack; and a diverse array of cutting-edge products, case-mate has experienced double-digit growth in the midst of a tough economy.

"Even though case-mate lives in a world of small products, we're always thinking big," said Shashi Reddy, founder and CEO of case-mate. "Our focus is constantly on identifying and developing the next innovations for the mobile accessory space, whether it be in materials, finishes or technologies, so that both our customers and consumers win when purchasing our products."

Go Bare

Go Bare is a new revolutionary protective film system for mobile phone users who want to protect their device while honoring its inherent design. Go Bare's invisible, military-grade protective film covers the entire device for the ultimate defense against daily use, bumps and drops. It is the first protective film on the market that offers an instant application - users do not need to use any sprays or solutions, which is typical of most other options available today.


The case-mate Hug is one of the first charging pads designed for future compatibility with the Qi standard - creating the platform for wireless charging - as specified by the Wireless Power Consortium. Created to give Apple® iPhone 3G and Apple iPhone 3GS users a more convenient way to charge, the design-forward Hug delivers power without cumbersome cords or adaptors - users simply slip their iPhone into the slim, sleek Hug case and then place the phone onto the Hug charging pad.

I Make My Case

I Make My Case is the first Web site of its kind in the mobile accessories space that allows users to create their own case by re-mixing the designs of internationally-renowned graphic artists including, Joshua Davis, Thomas Hooper, Deanne Cheuk, Matt Moore, Hannah Stouffer, Ray Frenden, Anthony Yankovic, Nigel Dennis, Shadow Chen, Chuck Anderson and more. Consumers who want the end-result without the effort can purchase a pre-designed case from the site as well.

About Case-mate

Launching innovative accessories since 2006, case-mate combines design engineering with cutting-edge materials to protect and enhance technology. An ever-expanding repertoire of customized cases for iPhone, MacBook, and BlackBerry help distinct personalities "Make a Statement." Partnerships with industry leaders express case-mate's vision for streamlining consumer electronics in the dynamic technology marketplace. To learn more, please visit

CES Information

To view case-mate's new products and existing line, please visit us at the Las Vegas Convention Center, North Hall's iLounge Pavilion, Booth 3606.

SOURCE case-mate