Case Studies Reveal the Marketing Communication Difficulties Experienced by Insurance Marketers

DALLAS, Jan. 26, 2011 /PRNewswire/ -- Leading provider of distributed marketing solutions, Distribion, will be attending the PIMA (Professional Insurance Marketing Association) 2011 Annual Meeting later this week in Miami, Florida to address industry-wide challenges that corporate insurance marketers face when attempting to centralize and manage marketing communication systems company-wide. According to the Vice President of Marketing for one of the nation's largest insurance providers, "the most significant challenges are brand integrity, legal compliance, and sales support."

To illustrate these challenges, a case study highlighting one of Distribion's leading insurance companies points out that for a number of years, marketing across all channels and all levels under the corporate umbrella were inconsistent and fragmented because a centralized communication platform did not exist. Content and collateral released for use by local agents and brokers was implemented with limited marketing resources, inadequate messaging and a significant disconnect regarding brand compliance.

Distribion will address these challenges during the PIMA event and discuss how an integrated distributed marketing platform enables corporate marketing to align with local agents to ensure that all communications are simplified and centralized. Utilizing a single web-based platform, corporate marketing can implement approved marketing messages, update collateral and target content for anyone with permission-based system access. Agents targeting local consumers simply plan, personalize and execute marketing campaigns and initiatives via email, direct mail, micro-sites, on-demand print, e-brochures, social media and other communication tools.

According to Edgar Rodriguez, Executive Vice President Sales and Marketing for Distribion, "There is an incredible need for corporate marketing management to have control over the messages that reach consumers.  However, local agents and brokers need flexibility to market their products and services based upon consumer preferences.  Marketing managers from our leading insurance customers agree—a centralized system capable of producing and deploying marketing campaigns with the click of a button is the ideal solution to ensure brand integrity and legal compliance, while effectively supporting sales by helping them reach consumers at the right time with the right message."

Maintaining brand integrity is a crucial part of the success of any multi-channel distributed marketing resource. Whether you are a local agent planning to send out 2,000 emails next Monday or needing to customize a print ad for their local Chamber of Commerce newsletter, a secure brand-compliant distributed marketing platform is the best single source for ensuring reliability and consistency across all modes of communication.

The PIMA 2011 Annual Meeting will take place January 27-30 at the Fairmont Turnberry Isle Hotel in Miami, FL. Since 1975, PIMA has served as the forum for leading Agents, Brokers and Companies involved in the direct marketing of insurance products.  For more information about Distribion, visit http://www.distribion.com or call 877.730.6860.

About Distribion:

Distribion (www.distribion.com) is a leading provider of web-based software that provides businesses with a streamlined, centralized management of marketing communications and campaign development that adhere to brand and compliance standards. Distribion's online system is permission based; empowering local offices with the ability to customize campaigns and collateral within corporate standards. Campaigns are easily produced, deployed and tracked across marketing channels, eliminating the need for disconnected, single-function solutions. Distribion's Distributed Marketing Platform is deployed in over 100 companies globally representing over 100,000 users.

SOURCE Distribion