DALLAS, Dec. 6, 2010 /PRNewswire/ -- For insurance companies to reach out and maintain their customer base, they have to ensure and rely on a consistent multichannel marketing communication strategy. On the other end of the spectrum consumers want to build a relationship with their insurance provider, but today demand a personal response and ease of communication. This means local offices - marketing organizations, agents, advisors, brokers and partners - managed general agencies (MGA) and financial marketing organizations (FMO) need to be equipped and properly supported with marketing solutions that empower them to reach their customers and prospects with personalized messaging distributed across marketing communication channels – email, micro-sites, forms & surveys, direct mail, on-demand print, ebrochures, online presentations, seo, social media, mobile and sms.
According to Advertising Age, insurers spent almost $3.8 billion in advertising in 2008, 62% on television. Just 0.5% was spent online. Forrester Research's "U.S. Interactive Marketing Forecast 2009-2014" report predicts that by 2014, interactive marketing will represent 21% of all Marketing spend. American consumers are more ready and willing since the recession to build and plan for their future. The time is now to begin leveraging proven online distributed marketing solutions that optimize channel distribution. That enables corporate marketing organizations with the ability to provide local offices with a multichannel marketing strategy, while at the same time maintaining brand control and compliance standards.
Recently, Distribion recorded a webinar that showcases how its Distributed Marketing Platform solution is helping insurance marketing customers like AEGON, Lincoln Financial Group, HUB International and many others to help address these complicated and time consuming issues from one online integrated system. Tim Storer, Distribion President & CEO, was on hand to discuss the current landscape of distributed marketing. He explains how consumers are currently interacting within existing channels, the conflicts of maintaining an effective multichannel marketing strategy, and challenges faced at the corporate and local level. He then demonstrates how Distribion's proven distributed marketing solution enables corporate marketing organizations to easily deploy and structure marketing communications for local offices to connect efficiently and effectively with consumers across all marketing channels.
Distribion (www.distribion.com) is a leading provider of web-bases software that provides marketing organizations with simplified and centralized management of marketing communications and campaign development that adhere to brand and compliance standards. Distribion's online system is permission based; empowering local offices with the ability to customize campaigns and collateral within corporate standards. Campaigns are easily produced, deployed and tracked across marketing channels, eliminating the need for disconnected single-function solutions. Distribion's Distributed Marketing Platform is deployed in over 100 companies globally representing over 100,000 users.