NEW YORK, Sept. 1, 2017 /PRNewswire/ -- Casper, the company transforming the way the world sleeps, today announces the launch of a multi-city retail expansion in over a dozen locations across North America. As Casper has upended the mattress industry with design-driven products and unparalleled customer support, the company continues to reinvent the way Americans shop for sleep products. This marks Casper's first significant investment in a company-owned retail presence across the U.S.
The new shops will showcase Casper's outrageously comfortable sleep offerings, including the company's latest innovation, the Casper Wave. For the first time, consumers will be able to experience the Casper Wave mattress in-person, in addition to sleep products including the pillow, sheets, and its original, award-winning mattress. All items will be available for purchase at each retail location.
"The demand to experience our products in-person has continued to grow exponentially," said Philip Krim, Casper co-founder and CEO. "Casper retail environments allow us to seamlessly traverse online and offline, which we believe is paramount to an exceptional customer journey."
The pop-up shops are scheduled to launch in October 2017 and will be open through spring of 2018 in New York, Los Angeles, Chicago, and other major metropolitan areas.
Casper was created to reimagine sleep from the ground up. Built on award-winning innovation and customer experience, Casper quickly became one of the fastest growing consumer brands of all time. Launching with its eponymous mattress in 2014, Casper has since expanded to a full line of outrageously comfortable sleep offerings, all created in-house by its team of engineers, researchers, and scientists. Casper was named one of Fast Company's Most Innovative Companies in the World and its mattress was crowned one of TIME Magazine's Best Inventions.
About the Casper Wave
Making its debut in August 2017, the Casper Wave is the first mattress that responds to body geometry using patent-pending, finely tuned contouring zones and polymer support channels that form to the body's natural shape. Designed as an ergonomic sleep surface, the Casper Wave provides superior spinal alignment while reducing pressure in the shoulders and hips. It includes five unique layers with a top layer of virtually weightless, velvety foam that melts away for effortless comfort. The Casper Wave is the result of unparalleled R&D, intensive design and engineering work in order to provide deeper, more restorative sleep.