Catalina Revolutionizes Weekly Retail Advertising Circulars With Omnichannel Personalization
My Favorite Deals for Omnichannel Engages Shoppers With Personalized Deals Throughout the Weekly Path to Purchase; Touches Every Shopper in Every Channel
Feb 24, 2016, 08:00 ET
ST. PETERSBURG, Fla., Feb. 24, 2016 /PRNewswire/ -- Catalina, the personalized digital media company, today announced that its breakthrough digital retailer solution, My Favorite Deals™, is now omnichannel -- in-store, online, mobile and email. The program is designed to optimize a retailer's circular by selecting the five best items from each week's ad and promoting them to individual shoppers to help increase baskets and trips. It has been running omnichannel in major European retailers for more than five years and has been in pilots in two U.S. retailers since 2014 with expansion and more launches scheduled for early 2016.
My Favorite Deals has the potential to reach 100 percent of a retailer's shopper base, during their weekly path to purchase, and engages them with personalized, relevant deals across multiple media channels.
"My Favorite Deals is the only omnichannel personalization solution reaching retailers' customers through messaging before they shop," said Jason Test, SVP, Retail Brand Development, Catalina. "At Catalina, our omnichannel services include both digital and in-store, which we deliver using our Media Hub. This makes us unique in the industry and gives our clients the ability to reach the majority of their shoppers instead of just the estimated 10 percent who are digitally engaged."
At the point of sale, targeted shoppers receive My Favorite Deals print announcements, featuring the five most relevant deals for them from next week's ad circular. Catalina's personalization engine sorts through the hundreds of items in the circular and determines the best deals for each customer based on proprietary algorithms.
Retailers can also deliver the current week's My Favorite Deals announcements to customers who are logged into their accounts on mobile devices or the retailer's website. Email reminders alert shoppers about deals on items they frequently buy at the point in time they are ready to purchase.
"Our global results show that retailers running My Favorite Deals are experiencing an average of 1 percent lift in trips, 1.5-5 percent sales lift of promoted items, and 0.5-1.5 percent lift in overall dollar sales to targeted customers," said Test. "We've also conducted consumer research that shows shoppers value receiving the My Favorite Deals announcements and use them in planning their next shopping trip."
"My Favorite Deals for omnichannel is part of Catalina's commitment to help retailers efficiently grow sales and loyalty. It combines the power of personalization and omnichannel engagement to delight customers and increase basket size and shopping trips," Test continued.
STORES, the magazine of NRF, recently named My Favorite Deals as one of its "20 Ideas Worth Stealing," an article in the January 2016 edition, featuring best innovative ideas for retailers who want to join the "…retail innovation party."
Catalina's personalized digital media drives lift and loyalty for the world's leading CPG retailers and brands. Catalina personalizes the consumer's path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.catalinamarketing.com or follow us on Twitter @Catalina.
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