Catalina Snacks Appoints Elias Aoukar as Chief Supply Chain Officer to Strengthen Operational Excellence and Support Rapid Growth

Aoukar Brings Proven Expertise in Scaling Operations and Driving Efficiency for High-Growth Brands

INDIANAPOLIS, March 12, 2025 /PRNewswire/ -- Catalina Snacks, a leading innovator in better-for-you Snacks and Cereals, announces the appointment of Elias Aoukar as Chief Supply Chain Officer (CSCO). In this role, Aoukar will oversee all aspects of the company's supply chain operations, ensuring efficiency, scalability, and excellence as Catalina Crunch® continues its aggressive growth trajectory.

"We are thrilled to welcome Elias to the Catalina Crunch leadership team," said Doug Behrens, CEO of Catalina Snacks. "His deep expertise in supply chain management, operational strategy, food quality & safety and logistics optimization will be critical in fueling our next phase of expansion. With Elias at the helm of our supply chain, we are well-positioned to drive even greater efficiencies and innovation across our business."

Aoukar brings a wealth of experience in supply chain and operations leadership within the Consumer-Packaged Goods industry. Most recently, he served as Chief Operating Officer at ByHeart, a premium baby formula company, where he played a pivotal role in enhancing operational capabilities and scaling production to meet growing demand. Prior to that, Aoukar held key leadership positions at major food companies, such as KIND, Danone North America, and Stonyfield Farm, where he successfully led supply chain transformation initiatives, customer service excellence, optimized sourcing strategies and strengthened end-to-end logistics.

"I am thrilled to join Catalina Crunch during such an exciting period of growth," said Elias Aoukar. "The brand has built a strong reputation for delivering innovative, health-conscious snacks, and I look forward to enhancing our supply chain operations to support its continued expansion."

This appointment reflects Catalina Snack's commitment to building a best-in-class executive team to support its rapid growth. With a strong, expanding retail footprint and a mission to redefine healthy snacking, Catalina Crunch continues to bring disruptive category innovation to meet the changing needs of today's health-conscious consumers.

For more information on Catalina Crunch, visit catalinacrunch.com and follow on Instagram (@CatalinaCrunch), Facebook (@CatalinaCrunch) and TikTok (@CatalinaCrunch). For sales inquiries, please email [email protected].

About Catalina Snacks and Catalina Crunch®

Founded in 2018 by Krishna Kaliannan, a type 1 diabetic, Catalina Snacks is a high-growth Snacking company producing better-for-you products that deliver uncompromised taste and a craveable crunch. The brand's mission is to make healthier options that are accessible and convenient for a variety of lifestyles and occasions.  Today, Catalina Crunch® offers a robust line of healthy and delicious products including Cereal, Cookies and Snack Mixes, which are low in sugar while providing positive nutrition like protein and fiber.

SOURCE Catalina Crunch