Cavallo Expands SalesPad eCommerce Capabilities to Strengthen Omnichannel Distribution Support

GRAND RAPIDS, Mich., Aug. 7, 2025 /PRNewswire/ -- Cavallo, the Profit Maximization leader for distributors, today announced enhanced eCommerce capabilities for its SalesPad distribution management software, with new connectors for Shopify, WooCommerce, and Adobe Commerce. These enhancements reflect Cavallo's continued investment in supporting SalesPad customers and bringing online workflows in line with the operational power distributors rely on every day.

With digital channels becoming an integral part of modern distribution, Cavallo's enhanced eCommerce integrations empower SalesPad users to deliver a seamless customer experience without sacrificing the operational efficiency, margin protection, and revenue control they've come to expect. These updates allow distributors a powerful new way to unify their customer experience across digital and traditional channels, while also protecting and growing revenue and profitability.

As part of Cavallo's commitment to Profit Maximization, these enhancements reflect the company's strategy to equip distributors with the tools they need to control margin, streamline operations, and make smarter decisions that drive long-term financial performance.

Streamlined eCommerce Order Management Across Platforms

SalesPad connectors for Shopify, WooCommerce, and Adobe Commerce now support robust sales order export functionality, enabling orders placed through offline channels—like phone, email, or internal entry—to be pushed from SalesPad back to the eCommerce storefront. This gives end customers visibility into their full order history, including fulfillment progress, tracking updates, invoicing, and cancellations, directly from the online portal, even if the order wasn't originally placed there.

Additionally, Shopify and WooCommerce connectors now support product image syncing and invoice notification exports, bringing them into feature parity with Adobe Commerce and creating a more seamless and professional customer experience across web storefronts.

Behind the scenes, all eCommerce connectors have been upgraded to support the latest APIs for each platform. Notably, SalesPad now integrates with Shopify's GraphQL API, ensuring continued compatibility and performance as older REST APIs are deprecated.

Tailored Enhancements for Adobe Commerce Users

At the request of Adobe Commerce users, Cavallo has introduced new features tailored to meet the needs of more complex B2B and multi-store environments. Users can now define which products are available on specific storefronts using website-specific product export controls, enabling targeted merchandising strategies across their Adobe Commerce ecosystem. In addition, the connector now supports importing configurable product sales lines more effectively by mapping details from both the parent and child items, ideal for businesses managing variant-rich product catalogs. These enhancements provide Adobe Commerce users with more flexibility and operational control while ensuring a seamless experience from product listing to order fulfillment.

"Distributors need more than just basic eCommerce connectivity, they need deep operational visibility, efficient fulfillment, and real-time customer communication across every channel," said Joe Post, VP of Product at Cavallo. "We're committed to helping our customers offer the same high-quality experience on their digital storefronts as they do through traditional sales channels, helping to drive stronger revenue and maximum profitability."

For more details, visit: https://www.cavallo.com/2025/07/23/salespad-5-6-4 .

About Cavallo
Cavallo is a leader for AI-driven Profit Maximization. Its platform integrates with top ERP systems to ensure flawless orders and deliver actionable insights to optimize revenue streams for distributors, manufacturers, and product-centric brands. Its real-time analytics and advanced workflows also help businesses enhance customer retention and align sales and marketing initiatives. Cavallo's mission is to help customers to maximize profits at scale. For more information, visit www.cavallo.com.

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SOURCE Cavallo