NEW YORK, Aug. 15, 2017 /PRNewswire/ -- CB4 Analytics is excited to announce that Professor Irad Ben-Gal has been invited to speak at RetailTechCon 2017, to be held September 6-8, in Orlando. The event brings together senior-level retail executives to collaborate around connected retailing – with a focus on strategies and technologies that innovate, differentiate and accelerate business.
On Thursday, September 7th, Professor Ben-Gal's presentation, "Putting AI to Work in the Retail Enterprise", will illustrate what it takes to make cutting-edge AI solutions work with existing retail data. The session promises real-world, pragmatic advice that participants can implement immediately to dramatically increase customer engagement, profitability, and brand loyalty.
A world-known expert in machine learning and predictive analytics, Professor Ben-Gal is a full professor, heading the AI and Business Analytics Lab at Tel Aviv University. As a visiting professor at Stanford University, he taught "Analytics in Action" and co-headed the "Digital Life 2030" research initiative. He is also the co-founder and chairman of CB4 Analytics, a startup that provides granular predictive analytics solutions to retail companies. Professor Ben-Gal brings more than 20 years of experience in the field, including R&D collaborations with companies such as Oracle, Intel, General Motors, AT&T, Applied Materials, Siemens, Kimberly Clark and Nokia.
"I am delighted to be speaking at RetailTechCon. Retailers know that they need to revitalize their shopping and customer experience. During my session, I will demonstrate how applying machine learning algorithms to existing sales data can help them to extract hidden purchasing patterns to increase sales growth at brick and mortar stores. These insights will help companies to customize their products, services, and the way they interact with customers. By adjusting their business models to address local customer preferences they will be able to increase the efficiency of their entire supply chain," said Professor Ben-Gal.
About CB4 Analytics
CB4 Analytics provides a patented software solution for brick and mortar retailers that increases same store growth by up to 3% using simple sales data. The software uncovers hidden purchasing patterns that detect and capture unfulfilled consumer demand at the SKU and store level. These patterns are translated into actionable recommendations to improve store execution by correcting operational inefficiencies and fine tune assortment to better meet local consumer preferences. The offspring of an extensive research project at Tel Aviv University, Israel, more than 50 man-years were spent developing the US patented algorithms which form the basis of its solution. To learn more, visit the Website at http://www.c-b4.com, follow on Twitter at @CB4_Analytics, and connect on LinkedIn.