CBX Open-Letter Ad in Advertising Age Asks Cannes Lions, CLIO & Pencil Awards Programs To Begin Honoring Agencies For Naming Efforts

NEW YORK, April 6, 2015 /PRNewswire/ -- In a full-page, open-letter ad in today's edition of Advertising Age, the chief executive of branding agency CBX asked the Cannes Lions, CLIO and Pencil awards programs to begin honoring creative agencies for their work in naming or 'Verbal Identity.'

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The letter from Gregg S. Lipman, CEO and Managing Partner of the New York-based firm, reads as follows:

To the esteemed Governing Bodies and Judging Committees of the Cannes Lions, CLIO, and Pencil Awards:

Thank you. Your awards elevate an entire industry and celebrate the best and brightest in our field. They validate a job well done. But is it possible, perhaps, you may have forgotten something?

What about Naming?

On behalf of Branding & Naming agencies everywhere, we humbly submit that you may want to consider the singular importance of Verbal Identity. It is the most enduring aspect of any brand; without it, there would be no identity at all. No big idea. No creative campaigns. No trophies in the lobby. 

Might we recognize this critical component to the marketing mix with an award as well?

We could even create a clever name for it if you'd like.

Thanks so much,

Gregg S. Lipman
ceo/managing partner
#whataboutnaming

About CBX
CBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of more than 130 employees, was founded in 2003 and has a client base that includes Dr Pepper Snapple Group, General Mills, Kimberly-Clark, A&P, Pathmark, Saks Fifth Avenue, Lord & Taylor, Shinsagae, Walgreens, Wawa, and PetroChina. In addition to its New York City headquarters, CBX has an office in Minneapolis, and through the CBX Worldwide Partnership, operating offices around the globe. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500|5000 list of fastest growing private companies. CBX was named a "Design Firm of the Year" in Display & Design Ideas magazine's Portfolio Awards 2013 based upon results of a reader-driven survey. www.cbx.com

Media contacts: At CBX, Tina Rosenbaum, Director of Marketing, (212) 404-7979, Email; at Parness & Associates, Bill Parness, (732) 290-0121, Email 

SOURCE CBX