News from cbx A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Sep 29, 2020, 08:43 ET With Packaging Designed by CBX, Celestial Seasonings' New Green and Black Teas Bring Energy and Intrigue to the Tea Aisle

Celestial Seasonings' new line of functional teas is hitting store shelves now—with CBX-designed graphics that brim with energy and intrigue. In...


Aug 13, 2020, 08:53 ET Brands Can 'Nudge' Consumers Toward More Sustainable Choices, Advises CBX Executive

Brands can use principles from Design Thinking to bolster consumer demand for products and packages that are better for the planet, advises Jamie...


Jul 29, 2020, 08:38 ET Store Brands Should Seize the Moment to Retain Loyalty of Newly Won Customers, Advises CBX Executive

Store brands are winning market share at a rapid clip, but those gains could vanish unless they act now to cement the loyalty of newly acquired...


Jul 23, 2020, 08:38 ET CPG Leaders Should Closely Monitor Brand Relevance to Avoid Consumer Backlashes, Advises CBX Brand Strategist

CPG leaders need to continually reassess the relevance of their time-honored brands—or else risk falling behind the culture curve, writes Gregg S....


Jun 30, 2020, 08:38 ET CPG Brands Need Startup-Like Agility Amid Sweeping Changes in the Consumer Marketplace, Advises CBX Executive

New methodologies allow brand strategy and design agencies to move with the speed, creativity and collaboration of scrappy startups, said Stacy...


Jun 25, 2020, 08:25 ET Draper Joins CBX as Senior VP

Michael Draper—a brand strategy and design expert who has worked with some of the biggest CPG companies and retailers in the world—has joined CBX as...


May 18, 2020, 08:38 ET CBX Designer Offers Tips on 'Staying Creative While Staying in Place'

The solitude of quarantine may be stressful, but it presents opportunities to reconnect with the joy of creativity, advises Joe Violante, Executive...


Mar 25, 2020, 08:39 ET CBX Experts: Top-Tier Brand Strategies Are a Must for Startups

Startups need to raise their game in brand-building to stand out amid intense competition, write two experts from CBX, the brand strategy and design...


Mar 23, 2020, 08:56 ET CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers

Retailers increasingly see store brands as a strategic way to attract attention, differentiate themselves and cut back on some of the capital...


Mar 02, 2020, 08:38 ET CBX Strategist: Meme-Inspired Branding Takes an Artful Touch

Marketers who copycat memes to virtue-signal online subcultures risk backlash and worse, advises Jaime Klein Daley, VP of Strategy at CBX, in an...


Feb 19, 2020, 08:40 ET Risk-Taking Brands Benefit from Relentless Pace of Visual Life, Says CBX Brand Advisor

Consumers are more accepting of change than ever before —and brands stand to benefit by pushing into uncharted territory, advises Satoru Wakeshima,...


Jan 16, 2020, 08:33 ET Store Brands Could Change the Game in Retail and CPG Investing, Says CBX Branding Veteran

Investors should pay close attention to the potential for store brands to create new winners and losers in retail and CPG, advised Todd Maute, a...


Dec 09, 2019, 08:36 ET CBX Branding Veteran: New Crop of Store-Brand Names Signals Strength of Private Label

Top retailers are taking their names off of their store brands—and the reason has everything to do with the growing quality and consumer acceptance...


Sep 18, 2019, 08:36 ET Store Brands are Within Reach of a Paradigm Shift, Writes CBX Expert

After decades of responding to rather than shaping top trends in consumer packaged goods (CPG), private brands are positioned to lead on multiple...


Nov 05, 2018, 08:32 ET Brand Specialists CBX and Lonsdale Form Strategic Alliance

In a move designed to bolster their global footprints, leading U.S. brand strategy and design agency CBX and Lonsdale, the largest independent brand...


May 01, 2018, 08:30 ET CBX Expert: Biopharma Patients Respond to Better Brand Experiences

The success of biopharmaceutical businesses increasingly hinges on their ability to excel at something that is more typically associated with...


Jan 25, 2018, 12:53 ET CBX Experts: Diet Coke's New Packaging and Flavors Are a Gamble Worth Taking

(Veteran branding experts at CBX -- providers of package design, strategy, verbal identity and other branding services to major consumer product...


Dec 13, 2017, 07:45 ET CBX Expert: Design to Play Big Role in U.S. Politics in the Years Ahead

Design will play an increasingly prominent role in American political life in the years ahead—a trend that stands to give women candidates, in...


Dec 11, 2017, 07:30 ET CVS Purchase of Aetna Highlights Critical Role of Consumer Experience in Healthcare and Branding, say CBX Experts

The pending $69 billion acquisition of Aetna by CVS could yield valuable lessons for others in the healthcare and drugstore sectors as they seek to...


Jun 16, 2017, 15:01 ET CBX Experts: Amazon's Whole Foods Acquisition is a Big Deal Indeed

Amazon's $13.7 billion acquisition of Whole Foods Market is a bombshell with potentially massive reverberations for both food brands and the world of ...


Jan 07, 2016, 08:40 ET CBX Creates Standout Organic Brand

As created by brand agency CBX, the new Green Valley® brand from Salem, Oregon based-Green Valley Foods, LLC brings eye-popping innovation to a...


Oct 07, 2015, 08:35 ET CBX Helps Man Cave Meats Gear Up for Geographic Expansion

Man Cave Craft Meats is moving from its tent at the Minneapolis Farmers Market to grocery stores across the country—with packaging and branding help...


Sep 15, 2015, 08:30 ET CBX Revamps Own Brands Identities at BJ'S Wholesale Club

Hundreds of new Berkley Jensen and Wellsley Farms packages are hitting the shelves at BJ's Wholesale Club thanks to an own brands consolidation and...


Jun 10, 2015, 08:45 ET Brand Refresh by CBX Amplifies Snapple's Playfulness and Simple Goodness

With new graphics that amplify the playfulness, wit and simple goodness of its brand, Snapple is moving beyond its traditional East and West Coast...


May 07, 2015, 08:45 ET CBX Expert: National Drug Chains Should Go Boldly Into The Future With 'Out-There' Store Prototypes Focused On Health & Wellness

Chain drug stores should position themselves for the future by experimenting with paradigm-busting store prototypes that rethink business-as-usual...