Celebrate a New Easter Tradition With Kellogg's® Rice Krispies® Hidden Surprise Easter Egg Treats™

BATTLE CREEK, Mich., March 21, 2012 /PRNewswire/ -- This year, join moms across the country as they share the joy of Easter with their children by stirring up a memorable twist on traditional Easter eggs with Kellogg's^® Rice Krispies^® Hidden Surprise Easter Egg Treats™.

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Sweet, crunchy and colorful, Rice Krispies Hidden Surprise Easter Egg Treats offer moms and children an opportunity to start a new tradition together – one that will be a family favorite for years to come. From pouring and stirring the ingredients to filling the house with that great Rice Krispies Treats^® aroma and stealing a taste of the finished product – they're simple to make and everyone can be a part of the fun.

"As a mom, I'm always looking for new activities to do with my kids, and few recipes are as easy and enjoyable to make together as Rice Krispies Treats," said AnneMarie Suarez-Davis, senior director of marketing at Kellogg. "The Hidden Surprise Easter Egg Treats are as fun to make as they are to eat, and I love how excited my two boys are on Easter when we eat these crispy, gooey, egg-shaped goodies."

Easy to make and enjoy!
The Rice Krispies Hidden Surprise Easter Egg Treats recipe is a playful variation on the Original Treats^™ – the main difference is the egg shape and hidden candies inside. There is also plenty of opportunity to be creative and unique with your children by using candies, frosting or decorating gel.

To ensure the tastiest and most festive snacks, here are some tips from moms across the country:

• Cool down: Let the Rice Krispies Treats cool for 10 minutes before molding them.
• Eggstra good idea: Pop the Rice Krispies Treats in the fridge for a few minutes to cool after shaping, which will allow them to set faster.
• Un-stick: Be sure to coat the inside of the plastic eggs with cooking spray, and spray a little on hands and spoons to keep the mixture from sticking.
• To dye for: Add food coloring in the marshmallow and butter mixture before you pour in the Rice Krispies cereal for a more festive look.
• Finishing touch: Dip the finished eggs in chocolate for an extra-sweet layer of flavor. Use white chocolate for a truer-to-life look.

Rice Krispies Hidden Surprise Easter Egg Treats are just one of several fun, holiday-inspired ideas from Rice Krispies. The Rice Krispies website has more great recipes, photos and decorating ideas for every season. Stay in touch with Rice Krispies on Facebook at http://www.facebook.com/RiceKrispies.

About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Every day, our well-loved brands - produced in 17 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®,  Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

SOURCE Kellogg Company