Celebrate the Start of Summer with New Keebler® Granola Fudge Bars

BATTLE CREEK, Mich., June 21, 2011 /PRNewswire/ -- Remember the good old days when there was usually enough time in the afternoon for a short break and a little time to recharge?  A recent survey, commissioned by Keebler® Granola Fudge Bars, found that 93 percent of American women agreed it would be great to have a short, mid-afternoon break every day.  Now that summer is officially here, there's a terrific new way to enjoy a little afternoon adult recess and wholesome snack with new Keebler® Granola Fudge Bars.

Made with oats, rice, honey and real Keebler® fudge, the new bars are a good source of fiber (3 grams*), have 10 grams of whole grains and have no high fructose corn syrup.

Are you pining for a pick-me-up? Ignoring friend requests, event invites, or household chores for just a bit each day, to treat yourself to a midday break, will help keep your day on track. More than half (53 percent) of women take full advantage of their snacking selection by seeking out something that's a little indulgent, according to the survey.

"Each Keebler® Granola Fudge Bar contains wholesome ingredients, including whole grains combined with a generous amount of delicious Keebler® fudge, so it's a sweet treat that people can feel good about eating," said Marisa Thompson, Keebler® Wholesome Snacks brand marketing director.

When reaching for a quick snack, 48 percent of women feel the most important food factor is taste.  Eighteen percent of women look for something convenient, while 34 percent are in need of a more nutritious nibble.  Prevent procrastination or over-posting on friends' Facebook walls to find your "me-moment."

Keebler® Granola Fudge Bars are a great snack for the office, at home or on the go. They are available at retailers nationwide in the granola bar aisle and have a suggested retail price of $3.09. For more information on new Keebler® Granola Fudge Bars, visit http://www.kelloggcompany.com/products.aspx?id=84&co=30.

About Kellogg Company

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com.

About the Survey
The survey was commissioned by Hunter Public Relations on behalf of Keebler®. Hunter PR enlisted Wakefield, an independent market research firm, to survey 500 American women, ages 18 years and older, via an email invitation and online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. population ages 18 years and older. Results of any sample are subject to sampling variation. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

*contain 5g total fat per serving.

SOURCE Kellogg Company