BOSTON, May 16, 2016 /PRNewswire/ -- Celtra , the leading user experience platform for digital display, native and video advertising, today announced the appointment of Christopher Contreras to the position of Senior Vice President of Customer Success. Based in Celtra's New York Office, Contreras will be responsible for improving the overall customer experience and driving increased value for AdCreator users globally.
This appointment follows Celtra's recent move to end campaign management and creative services to focus entirely on its SaaS business model, which is rapidly growing and powering over 2,500 global brands and two-thirds of Fortune 500 companies.
"We have a phenomenal best-in class SaaS product for addressing one of the biggest digital advertising challenges," said Mihael Mikek, Founder and CEO of Celtra. "The potential for growth is enormous and a superb customer experience that can scale globally is the second ingredient that we need to deliver on our promise. Chris will play an important role in our plan to establish Celtra as the Leading Ad User Experience platform for Digital Advertising."
Prior to joining Celtra, Contreras served as Senior Vice President of Operative Media's Customer Success Group, where he was responsible for developing the customer strategy, growth, adoption and operations of the company's products with its customers. Contreras also served as Vice President of Sales Operations at Visible Measures during its hyper-growth stage, and ran Digital Strategy, Analytics, Pricing and Planning at Univision Interactive Media and NBCUniversal.
"The advertising industry continues to rapidly embrace more sophisticated technologies that drive the creation of more powerful and engaging ads, which makes it critical for products to deliver a great user experience and easy-to-use functionality," said Contreras. "Brands today are making significant investments in advertising solutions that reach customers in a variety of channels such as mobile, cross-screen, in-app and web. All real time, data driven and contextually relevant ads require more intelligent and adaptive creative. No company has built a solution that addresses these elements better than Celtra."
"I am excited to join and true pioneer and innovator in a space that is becoming increasingly more important. The company has an impressive team and a clear vision for the future," added Contreras.
Celtra pioneered an integrated SaaS platform for HTML5 authoring, dynamic creative serving, analytics and ads optimization that is designed for mobile and cross-screen digital advertising. Since 2010, when Celtra released its first version of AdCreator, it became a global standard in the industry. Celta AdCreator is powering ad user experience for more than 2,500 global brands and two-third of Fortune 500 companies across 35 markets.
Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, San Francisco, Los Angeles, London, Ljubljana, Singapore and Sydney. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.