Census Bureau Director to Launch Children Awareness Campaign Featuring Nickelodeon's Dora the Explorer

WASHINGTON, March 3 /PRNewswire-USNewswire/ -- The following is being released by the U.S. Census Bureau:

(Logo: http://www.newscom.com/cgi-bin/prnh/20090226/CENSUSLOGO)

What: U.S. Census Bureau Director Robert M. Groves and key partners will hold a press conference to launch a 2010 Census public awareness campaign, Children Count Too, about the importance of counting infants and young children on census forms. In support of this initiative, Census Bureau partner Nickelodeon will debut a new television spot featuring Dora the Explorer, the popular children's character on the network's award-winning animated preschool series. The briefing will include a media question-and-answer session.

When:  Tuesday, March 9, 2010

10 a.m. (EST)

Who:  Robert M. Groves, director, U.S. Census Bureau

Samantha Maltin, senior vice president of integrated marketing and partnerships, Nickelodeon

Michael Laracy, director of policy reform and advocacy, Annie E. Casey Foundation

William O'Hare, senior consultant, Annie E. Casey Foundation

Chris Perille, vice president of corporate communications and public affairs, Mead

Johnson Nutrition

Maria Gomez, president, Mary's Center

Where:  Mary's Center

2355 Ontario Road, NW

Washington, D.C. 20009

SOURCE U.S. Census Bureau