WILMINGTON, Del., April 19, 2011 /PRNewswire/ -- Centerplate, the largest hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, announced a series of new menu concepts, facility improvements and service enhancements for the Wilmington Blue Rocks 2011 Season at Frawley Stadium.

"We are excited and looking forward to the new 2011 season," said Joshua Attix, Centerplate's General Manager at Frawley Stadium. "We are bringing a new look to our menu and are excited to serve the Wilmington Blue Rocks Fans."

"The Blue Rocks and Centerplate had an extraordinarily ambitious off-season working on all facets of our food and beverage operation," said Chris Kemple, General Manager of the Wilmington Blue Rocks. "We are extremely confident our fan base will see an exciting enhancement and are eager for our fans to experience the new 'taste of Wilmington.'"

Menu Highlights

Fans will have several new menu items to enjoy this season including:

Maryland Crab Cakes: signature handmade crab cakes

Baked Herb Chicken: Tender chicken infused with a blend of herbs, butter, and lemon and slowly baked served on the picnic menu

Rocky's Carving Station: Chef featured action station with fresh carved beef, turkey and pork served on bread, a wrap or roll

Worlds Largest Gummy Bear: weighing in at 5 pounds

Worlds Largest Gummy Worm: measuring in at 24 inches

Fan Appreciation and Special Promotions

Centerplate will be offering fan appreciation promotions like the 'Signature 32oz Souvenir Cup Series' a special offer consisting of four souvenir cups and the new 'Souvenir Popcorn Helmet' featuring freshly popped popcorn that provides for a free refill.

Guest Services Enhancements

In addition to these new menu offerings and promotions, new digital menu boards will be installed in most concession stands throughout the stadium. The system, designed and supported by Ping HD a leading digital communications firm, will display full motion graphics, support dynamic menus, and feature fan promotions and other in-game communications that will enhance the gameday experience.

A newly reconstructed picnic area, located on 1st & 3rd Base Picnic Area, also adds a new dimension to enjoy the game, featuring a new action grilling station serving hot dogs and hamburgers hot off the grill.

Also new for this season will be the completely renovated Cafe renamed 'Bluewinkle's Diamond Club,' featuring a menu of entrees, sides and a carving station.

To complement its culinary and design additions, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, which has been completely revamped and re-launched for this season as Centerplate University, is based on a series of training sessions that reinforces the principles and behaviors of gracious guest service for a better fan experience.

About Centerplate:

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in 250 prominent sports, entertainment and convention venues across North America. Centerplate has provided services to 12 Super Bowls, 20 World Series, the South Beach Wine and Food Festival, Art Basel Miami Beach, 15 official U.S. Presidential Inaugural Balls and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. Visit the company online at www.centerplate.com.

SOURCE Centerplate