Centerplate Marches Out New Hospitality Programs for Saints Fans

Hospitality Leader Announces New Menu Concepts, Promotions, and Guest Services for the Louisiana Superdome

Sep 14, 2011, 12:50 ET from Centerplate

NEW ORLEANS, Sept. 14, 2011 /PRNewswire/ -- Centerplate, the leading hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, including the New Orleans Saints, announced a series of new menu concepts, service improvements and special fan promotions for the 2011 National Football League Season at the Louisiana Superdome, along with its nine other NFL partner venues. Additionally, Centerplate will be serving as hospitality host to this year's Super Bowl in Indianapolis and next year's Super Bowl in New Orleans.

"We are thrilled to offer the signature flavors of our region to our fans," said Chris Verros, Centerplate's Executive responsible for the Superdome. "Between our signature menu offerings, impressive service upgrades and ambitious menu additions, Centerplate is ready to bring fans an extraordinary game-day experience."

Menu Highlights

Fans will have several new and signature menu items to enjoy this season including:

Prime Rib Cheesesteak- A premium spin on the traditional Philly Cheesesteak featuring thinly slice Prime Rib topped with Swiss cheese, grilled onions and peppers

Pizza Dogs- All beef hot dog topped with thick marinara sauce and fresh mozzarella cheese

Barbeque Pork Nachos – a heaping helping of crisp tortilla chips smothered in cheddar cheese and piled high with smoky southern pulled pork topped with a tangy sweet barbeque sauce

Muffaletta Dog- All beef hot dog topped with olive salad, shredded fresh mozzarella and provolone cheese

Alligator Sausage alligator tail meat and pork sausage served on a toasted bun

Jambalaya- Smoked Andouille sausage and chicken in a spicy creole sauce, blended with rice and garnished with blackened chicken strips

4th and Inches- Man vs. Food, a 36" PoBoy sandwich, 1/4 fried oysters, 1/4 fried shrimp, 1/4 fried catfish and 1/4 fried crawfish tails

Black and Gold Burger - 1/2 lb burger with black and gold onion pepper mix on a sesame brioche bun

Hail Bloody Mary- A classic football fan favorite served in a souvenir Hurricane Glass

Fan Appreciation and Special Promotions

Centerplate has introduced a series of fan appreciation promotions for Saints fans including a "Bottomless Soda" served in a souvenir 32 oz refillable soda cup and the "2-Point Conversion", a special offer of 2 regular hot dogs at a discount combo price.

Guest Services Enhancements

In addition, to complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, Centerplate University, is based on a series of training sessions that provides our service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better fan experience.

Centerplate also maintains an extremely detailed evaluation process that judges our performance across numerous key metrics that enables the firm to conduct consistent, in-depth audits of its key performance indicators. In combination, Centerplate is also extending its quantitative Fan Tracking Study—regular, frequent, patron satisfaction and opinion surveys—that provides instant win and grand prizes for fan participation to capture the voice of the fan directly.

Centerplate's new 2011 NFL Season initiatives follow other recent company news, including the addition of several new client-partners such as the New Orleans Ernest N. Morial Convention Center, one of the nation's largest convention centers; the University of Notre Dame's athletic facilities, including storied Notre Dame Stadium; and the Santa Clara Stadium, a new stadium which will serve as the future home of the San Francisco 49ers. The company was also recently named the fastest growing hospitality group in the country by Nation's Restaurant News.

About Centerplate

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in over 250 prominent entertainment, sports and convention venues across North America – annually serving over 100 million guests. Centerplate has provided event hospitality services to 15 official U.S. Presidential Inaugural Balls, 12 Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. The company was recently named the fastest growing hospitality group in the country by Nation's Restaurant News. Visit the company online at www.centerplate.com

SOURCE Centerplate



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