Centerplate Spices Up Hospitality Programs at Sun Life Stadium

MIAMI, Sept. 7, 2011 /PRNewswire/ -- Centerplate, the leading hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, including the Miami Dolphins, announced a series of new menu concepts, service improvements and special fan promotions for the 2011 National Football League Season at Sun Life Stadium, along with its nine other NFL partner venues. Additionally, Centerplate will be serving as hospitality host to this year's Super Bowl in Indianapolis and next year's Super Bowl in New Orleans.

"We are thrilled to offer the signature flavors of our region to our fans," said Chris Verros, Centerplate's Executive responsible for the stadium. "Between our signature menu offerings, impressive service upgrades and ambitious menu additions, Centerplate is ready to bring fans an extraordinary game-day experience."

Menu Highlights

Fans will have several new and signature menu items to enjoy this season including:

• Footlong Dog-  Grilled jumbo all beef hot dogs featuring the Ultimate Toppings Bar with choice of signature zesty chili, sauerkraut, kosher dill pickles, sweet and hot peppers, grilled sweet onions, shredded cheddar cheese and green relish

• Pressed Cuban Sandwiches- Our take on the traditional favorite: ham, Swiss cheese, shredded roasted Mojo pork, mustard and pickles

• Fire Grilled Cheeseburger Bar- Custom grind burgers, crisp butter lettuce, sliced tomatoes, red onions, dill pickles and Tillamook cheddar cheese

• Fish Tacos- Fresh Mahi-Mahi marinated in citrus, grilled and topped with mango-lime cilantro salsa, served with soft flour tortillas, pico de gallo, lime aioli and cilantro-citrus slaw

• Ropa Vieja- Shredded Cuban Style Beef cooked with sofrito and red wine accompanied by Cuban black beans and white rice.

Fan Appreciation and Special Promotions

Centerplate has introduced a new fan appreciation promotion for Dolphins fans, the "Bottomless Soda." This promotion is served in a souvenir 32 oz refillable soda cup. In October, the company will also join the fight against breast cancer with a limited edition pink souvenir cup for Breast Cancer Awareness Month with proceeds going to help cancer research.

Guest Services Enhancements

In addition, to complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, Centerplate University, is based on a series of training sessions that provides our service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better fan experience.

Centerplate also maintains an extremely detailed evaluation process that judges our performance across numerous key metrics that enables the firm to conduct consistent, in-depth audits of its key performance indicators. In combination, Centerplate is also extending its quantitative Fan Tracking Study—regular, frequent, patron satisfaction and opinion surveys—that provides instant win and grand prizes for fan participation to capture the voice of the fan directly.

Centerplate's new 2011 NFL Season initiatives follow other recent company news, including the addition of several new client-partners such as the New Orleans Ernest N. Morial Convention Center, one of the nation's largest convention centers; the University of Notre Dame's athletic facilities, including storied Notre Dame Stadium; and the Santa Clara Stadium, a new stadium which will serve as the future home of the San Francisco 49ers. The company was also recently named the fastest growing hospitality group in the country by Nation's Restaurant News.

About Centerplate

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in over 250 prominent entertainment, sports and convention venues across North America – annually serving over 100 million guests. Centerplate has provided event hospitality services to 15 official U.S. Presidential Inaugural Balls, 12 Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. The company was recently named the fastest growing hospitality group in the country by Nation's Restaurant News. Visit the company online at www.centerplate.com.

SOURCE Centerplate