MIAMI GARDENS, Fla., Jan. 31, 2020 /PRNewswire/ -- PepsiCo and Centerplate, the leading hospitality partner to North America's premier sports entertainment venues, today announced plans to offer more than 100,000 aluminum cans of AQUAFINA® for fans to enjoy at Super Bowl LIV this Sunday inside Hard Rock Stadium.
The cans will help forward the venue's broader mission to phase out 99.4 percent of single-use plastics this year. Centerplate is the food and beverage partner to the stadium, and has already been implementing a reduced reliance on single-use plastics throughout the year.
PepsiCo announced a target to reduce 35% of virgin plastic content across its beverage business by 2025, which equates to the elimination of 2.5 million metric tons of cumulative virgin plastic. This will be achieved by boosting recycled PET content and using more alternative materials, including offering AQUAFINA in cans at the Super Bowl.
"We can't achieve PepsiCo's vision of a world where plastics need never become waste alone. It requires partnership and pulling many levers," said Derek Lewis, President, South Division, PepsiCo Beverages North America. "We have set ambitious sustainability targets and take pride in working with partners like Centerplate and Hard Rock Stadium, who are playing an important role in driving toward a circular economy."
Similarly, this venture is part of Centerplate's commitment to its parent company Sodexo's North American Single Use Plastics Reduction Plan that has removed single-use plastic bags and stirrers, will eliminate polystyrene foam items such as cups, lids and food containers by 2025, and shifted straws to a "by request" item that will still be available to customers who need them while moving toward more sustainable materials. This Single Use Plastics Reduction Plan is merely one step in Sodexo's global effort to reduce environmental impact, as the company will continue to research and introduce new innovations such as re-usable materials, bioplastics, and organic materials in its effort to eliminate avoidable waste going to landfills.
"We want to lead the way in providing innovative solutions for our clients and guests, especially in support of our mission, vision and values," added Centerplate Chief Executive Officer Steve Pangburn. "This is another example of a forward-looking enhancement for our team in Miami Gardens that will help us reduce our environmental impact in the months and years ahead, in support of our global mission to make it better to be there in the communities where we serve."
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
Centerplate is a leader in live event hospitality, "Making It Better To Be There®" for more than 115 million guests each year at more than 200 prominent entertainment, sports and convention venues—including Hard Rock Stadium and the Miami Beach Convention Center. From hosting VIPs at the Super Bowl to super heroes at Comic Con, the company provides hospitality services to North America's premier events. A Sodexo company, Centerplate creates unique, locally-inspired menus, best-in-class guest service, and one-of-a-kind experiences backed by world-class design and insights teams. Visit the company online at Centerplate.com, connect via Twitter @centerplate, Instagram @Centerplate_ or Facebook.com/centerplate.
Communications Director | Centerplate