Centro Benefits Research Expands API Connectivity with Pacific Life to Revolutionize Digital RFP and Quoting Workflows

New API Connectivity Simplifies Employee Benefits for Brokers

CLEVELAND, Oct. 1, 2025 /PRNewswire/ -- Centro Benefits Research (Centro), a leading provider of ancillary benefits consulting, employee communications, and technology solutions representing top U.S. brokers, announced today the addition of Pacific Life to its expanding broker-carrier application programming interface (API) platform. This strategic integration delivers a completely digitalized RFP and quoting process, setting a new standard in efficiency and accuracy.

With API technology, Centro and Pacific Life can deliver quoting for all Pacific Life employee benefits products including dental, vision, group term life, disability, and supplemental health insurance.

"In our work with brokers, we see how important it is to have fast, reliable access to benefits and rates. Integrating with Centro is a natural fit," said Sean McCartney, senior vice president and co-head of Workforce Benefits, Pacific Life. "Our shared commitment to innovation and modernization helps us make employee benefits better for brokers, employers, and the people they serve. With Centro's API connectivity, we're enabling stakeholders to work smarter and more efficiently."

This collaboration delivers a fully digital quoting and RFP experience, significantly reducing the need for emails and manual paperwork. Brokers can now access the complete suite of Pacific Life employee benefits products directly through Centro's Broker Portal, streamlining the process from start to finish. With faster turnaround times, especially during peak quoting season, brokers and employers benefit from greater efficiency and responsiveness. By reducing manual tasks, brokers can spend more time focusing on client needs, not administrative work. Powered by API technology, this integration creates a smarter, more connected benefits experience for everyone involved.

With Pacific Life on board, Centro's platform now connects six major ancillary carriers, representing about 80 percent of the market. Three more integrations are planned, making this one of the most comprehensive solutions available.

"Integrating Pacific Life into our API platform advances our mission to provide brokers with a fully digital, friction-free workflow," said Treg Balding, Chief Revenue Officer of Centro Benefits Research. "This seamless connection not only improves accuracy and efficiency but also delivers an automated experience that empowers all stakeholders to run more effective and profitable agencies."

As the benefits industry moves toward digital transformation, this partnership shows both companies' dedication to making employee benefits easier, more accurate, and more valuable for everyone involved.

For more information about Centro's API platform and broker services, visit www.centrobenefits.com. To learn more about Pacific Life's products and its 100 percent digital ecosystem, visit https://www.pacificlife.com/home/financial-professionals-and-brokers/employee-benefits.html.

About Centro Benefits Research

Centro Benefits Research is a leading consulting firm specializing in ancillary benefits, employee communications, and technology solutions. Through in-depth research, industry expertise, and the development of digitally driven platform efficiencies, Centro empowers brokers to deliver enhanced value and optimize the impact of their benefits investments. Centro delivers a unified suite of Ancillary RFP Marketing, Consulting, Employee Communications, and Technology Solutions. Committed to modernizing the legacy insurance process, Centro's mission is to enable all stakeholders in the system to work more effectively and drive business growth. For information, visit centrobenefitsresearch.com. 

About Pacific Life

Pacific Life provides a variety of products and services designed to help individuals and businesses in the retail, institutional, workforce benefits, and reinsurance markets achieve financial security. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative life insurance and annuity solutions, as well as mutual funds, that provide value and financial security for current and future generations. Supporting our policyholders for nearly 160 years, Pacific Life is a Fortune 500 company headquartered in Newport Beach, California. For additional company information, including current financial strength ratings, visit www.pacificlife.com. 

Media contacts:

Rachel Pennington, Operations and Marketing, Centro

[email protected]

Jesse Page, External Communications Manager, Pacific Life

[email protected]

SOURCE Centro Benefits Research