Century Housing Corporation Taps MWW Group to Lead Strategic Public Relations Campaign and Social Media Initiatives

Private Non-Profit Turns to MWW Group to Establish Awareness and Promote Company's Mission of Providing Affordable Housing for Low-Income Families

Jun 07, 2010, 09:00 ET from MWW Group

LOS ANGELES, June 7 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that it has been tapped by Century Housing Corporation, a private non-profit organization dedicated to working with developers to create quality, affordable rental and for-sale properties for those most in need throughout Southern California. The account will be led out of MWW's Los Angeles office and will focus on increasing awareness among target audiences through an integrated media relations and social media program.

"Century Housing is an incredible organization that has helped families find housing that accommodates their needs and budgets for over 25 years, and we are looking forward to working with them to showcase their outstanding efforts in the community," said David Langness, senior vice president and co-general manager of MWW Group's Los Angeles office. "Century Housing shares MWW Group's belief in the need for a strong mix of traditional and social media to deliver its message and to generate positive conversation around its accomplishments."

MWW Group's corporate communications practice and DialogueMedia team will execute a public relations program through national and regional media relations, strategic corporate positioning and social media initiatives.

"MWW Group has a strong background working with a number of non-profit organizations and continues to successfully deliver top-notch media results for their clients through well executed public relations programs. Standing at the forefront of the social media landscape, MWW's diversity makes them the 'go-to' agency for helping organizations like us increase our presence throughout Los Angeles and tell our story to a broader audience," said Ronald M. Griffith, President and CEO of Century Housing Corporation.

About Century Housing Corporation

Century Housing Corporation is a private, non-profit organization based in Culver City, California that works directly with financial lenders and housing developers to create quality, affordable housing throughout Southern California.  For over 25 years, they have helped low-income families find a place to call 'home'. To date, over 20,000 families have been helped by their efforts. For more information, visit www.centuryhousing.org.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).