Challenging Male Dominated Status Quo, New CLO App Poised to Revolutionize Self Care for Women

App Redefines Wellness and Empowerment for Women Worldwide

NEW YORK, March 12, 2025 /PRNewswire/ -- The creators of CLO, a game-changing self-care and holistic wellness app, are proud to announce its official launch in conjunction with this year's International Women's Day on March 8th! CLO is poised to revolutionize how women approach health, empowerment, and community. Designed with the female focus at its core, it's more than an app, it's a movement to close the gap in wellness education and champion equity!

Inspired by the real-life challenges faced by women around the globe, CLO offers free self-care daily tools, wellness expert-driven content, and a supportive platform to empower women to lead, thrive, and reinvent their narratives. Built by the CLO Science foundation team of women leaders, CLO's development journey has been a collective effort with mothers, healthcare professionals, and educators, ensuring it addresses the real needs of all users.

In addition to the in-app features, CLO holds in-person  community events to further the self-care journey. Enriching experiences like personal development seminars & Mom Mornings, offer CLO members a space for personal growth and connection! In-person sessions are currently offered in New York City and Dubai, with global expansion plans in flight. CLO's mindfulness seminar, called Don't Think of an Elephant, has been held at Harvard University, University of Pennsylvania and the Icahn School of Medicine, New York City. Workshops on habit development ("New Year, New Me"), Self-confidence ("I Wanna Thank Me") and relationship attachment styles ("Mirror Mirror") are shaping CLO's community.

CLO's rapid expansion to a team of 40 experts spanning North America, Dubai, Europe, and India reflects its commitment to diversity and innovation. The CLO Science Foundation team includes:

• Vaishnavi: MD, Neurolinguistic Programming & Personal Development expert
• Rhea M: Mental Health & Holistic Human Development expert.
• Jytte S: Former NGO leader in India, now shaping CLO's guided meditations.
• Amanda P: Mindfulness expert with experience from UC Davis' Goldin Lab.
• Tara S: Physical therapy expert building at-home postural exercise programs for postpartum support.
• Anna V: Mental health advocate and new mother crafting postpartum wellness content.
• Emily R: Senior mental health education & advocacy expert.
• Emily N: Former University of Kentucky sports nutritionist, now leading affordable meal planning at home and performance-focused nutrition.
• Morgan S: Bringing her knowledge from U.T Austin's family science program, Yoga, EFT tapping, and more.
• Sara J: Leveraging expertise to build guided at-home programs.
• Izabella D: Certified breathwork expert shaping nervous system regulation meditations.
• My N: Founder of The Confidence movement, bringing confidence-building dance moves.

Living in today's world where men still predominantly hold positions of control can take a toll on the well-being of even the strongest individuals. CLO Woman recognizes the impact this imbalance can have and hence embodies the multidimensional & community-centred approach towards offering female-focused self-care tools & support.

CLO is committed to bridging the gaps in women's wellness, with upcoming resources specifically designed for underserved areas, including:

• Women's Health: From postpartum fitness and nutrition to self-care and cultivating healthy relationships, something for everyone - especially those in the "sandwich generation".
• Teenagers: ADHD, anxiety management, and confidence-building content for the next generation.
• The "Golden Years" Older Generation: Easy to digest wellness tips, tools, and tutorials to make emotional and physical wellness at home a reality.

Personal Development is the foundation for long-lasting self-care, and CLO woman is here to help you grow into the best version of yourself.

CLO App Features:

• CLO To-Go Box: Check in with yourself every day with four cognitive behavioral healthy habits to energize your mind, body and soul!
• CLO Lifetime Screen Time Sentry: A wellness accountability friend that can let you know when your screen time is off the charts? CLO's weekly screen time checks at 5:00 PM on Friday will help you enjoy weekends away from your phone.
• CLO Family Self Care Calendar: The self-care calendar simply says one thing: "You do you!" Whether its digital detox Tuesday or wall sits Wednesday - our CLO Cards inspire fun ideas to incorporate magical moments in your day!
• CLO Toss Trash: Your space to share advice, laughs, and moments of raw honesty. A safe, judgment-free zone where struggles find connection!
• CLO Candid: Your wellness photo journal local media for you and your journey!
• CLO Wins & Within: Capture your thoughts and map your lore! Save and search for life's special moments!
• CLO Mind & Body Library (launching summer '25): A wikipedia for wellness built for anyone, anywhere, any time 

Users join Team Rhino or Team Elephant - and can earn Koines as a self care currency that translates to adopting an elephant or rhino for the team! Additionally, top-earing users will win a trip to Dubai!

Wellness is a continuous journey, and CLO is here to walk beside you through every season of life. Helping you honor your needs while knowing that you are never alone on this path to true well-being.

About CLO
CLO is the vision of a Dubai-born behavioral health professional, Gautham Venkatesan, whose global experiences and passion for listening to stories have shaped this transformative app. By merging personal insights with professional expertise, CLO is rewriting the narrative of women's wellness.

For more information, visit clo-women.com and @clo_woman

Media Contact: Alba Caccavale
[email protected]

SOURCE CLO