Champions Basketball League Retains KCSA Strategic Communications

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Sep 05, 2017, 14:35 ET

NEW YORK, Sept. 5, 2017 /PRNewswire/ -- Champions Basketball League (CBL) announced today that it has retained KCSA Strategic Communications, a leading New York-based communications firm, to support the Company's public relations, social media and investor relations programs.

KCSA will deploy a comprehensive communications program aimed at increasing awareness of CBL among the investment community, current and former NBA players, fans of the game, as well as targeted media. Since KCSA's inception, more than 40 years ago, the firm has developed a strong reputation for its work representing public and private companies. Lewis Goldberg, Managing Partner of KCSA, will spearhead KCSA's efforts and provide strategic counsel on public relations matters while Todd Fromer, Managing Partner of KCSA will provide counsel on investor related matters.

Carl George, Champions Basketball League Founder and Chief Executive Officer, stated, "The Champions Basketball League is at a pivotal moment in our development. We have spent the last four years building a league that provides a reliable source of income for former NBA players, giving fans of basketball a new, affordable and fun outlet to watch and interact with the players they know and love. Telling the CBL story in an effective, strategic manner has never been more important than right now, and we are confident KCSA is the right partner to communicate to and with our investor, player and fan audiences."

"Being passionate, persuasive story tellers will be the crux of the work we with do with the CBL. While there is some ambiguity about the direction of the CBL amongst the players and public, Carl George and his team have a clear vision of where this league is going. Making the vision clear, and telling it broadly and widely, is the focus of our coming communications campaign," said Lewis Goldberg. "The CBL and its team owners have worked hard, invested and raised large sums of money, and ensuring that everyone understands what this league is about is the goal of all communications. Fans love these players, the players love the game and the fans, and bringing them together is what the CBL is all about."

About Champions Basketball League
Champions Basketball League consists of former NBA players in competitive five-on-five basketball – as well as year-round charity events, camps and community-based programs – bringing fans closer to the action and to the players they love. The league, built for fans of the game, offers the opportunity to purchase shares of the teams, providing levels of increasingly robust sets of owner perks. For more information visit www.champshoops.com.

About KCSA Strategic Communications
KCSA is a fully integrated communications agency specializing in investor and public relations with expertise in financial and professional services, technology, healthcare, media and energy companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm's clients are its best references. For additional information, please visit www.kcsa.com.

SOURCE KCSA Strategic Communications