Changes Are Afoot at Oregon Handcrafted Shoe Company

Softstar Shoes Kicks Off 2017 with a New Workshop and a Fresh New Look

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Feb 03, 2017, 07:30 ET

PHILOMATH, Ore., Feb. 3, 2017 /PRNewswire/ -- The new year holds several exciting changes for handcrafted, family-owned footwear company Softstar Shoes. The company began in 1985 and had previously been located in downtown Corvallis, Oregon, for over 10 years. In order to keep up with steady growth and increasing demand, Softstar owners knew they needed to expand the company's production capacity. After spending most of 2016 renovating a timeworn building in Philomath, Oregon, Softstar now has a brand new workshop to call home and a freshly updated logo for its expanding customer base.

Softstar Shoes expands its production in Oregon. The growing brand combines production and retail spaces in a restored 1950s historic building.

The Philomath "Rainbow building," as it is called locally, has a long history with the small town community. The building housed a roller skating rink in the 1950s and later became a flea market, but sat unoccupied for many years. Softstar's renovation of the building incorporated eco-friendly appliances and materials to make it an energy-efficient, healthy, and fun environment for employees and visitors. With a combination of loyal customers and more recognition among the footwear community, this larger workshop will allow the company to expand its production capability to better manage the growth. Softstar is now open and fully operational in Philomath as of January 2017.

In the spirit of the new workshop and location, Softstar has also rolled out a fresh new look and logo. Beginning in 1985, the company exclusively sold baby and child shoes for almost 20 years. The previous logo was a whimsical moon and star, designed to reflect those products and customers. However, with the introduction and rising popularity of more adult styles over the past decade, Softstar now caters to a much larger audience. Office workers, window shoppers, and hardcore trail runners are just a few of the new customer groups Softstar is attracting. The company's new look captures an adult audience with a nature-inspired focus, while still maintaining the playfulness that made the business what it is today.

Softstar Shoes produces handmade soft leather shoes for babies, children and adults. The company is committed to using natural, eco-friendly materials and to developing direct relationships with their customers. Made in the USA: 100% of Softstar's shoes are handcrafted by American leather artisans in their Oregon workshop.

Contact:
Ali Ulstad, Marketing and Promotions
[email protected]
541-753-5845

SOURCE Softstar Shoes