ChannelAdvisor CRM Connector Now Available on's AppExchange 2

Online retailers can now deploy ChannelAdvisor's CRM Connector to fully manage customer interaction including support, transactions and returns within Salesforce CRM

Jun 09, 2010, 09:00 ET from ChannelAdvisor

RESEARCH TRIANGLE PARK, N.C., June 9 /PRNewswire/ -- ChannelAdvisor, a solution provider that enables online retailers to improve efficiency and increase revenue, today announced the availability of the ChannelAdvisor CRM Connector on AppExchange 2.  The ChannelAdvisor CRM Connector enables online retailers to fully manage customer transaction activity and integrate it with Salesforce CRM to better manage day-to-day business activities.  Built using the platform, the ChannelAdvisor CRM Connector is immediately available for test drive and deployment on AppExchange 2 at

"The CRM Connector opens up a new world of possibilities for ChannelAdvisor customers," said Scot Wingo, ChannelAdvisor CEO.  "Retailers will now have the ability to manage full customer communications as well as connect nearly any application in's AppExchange 2 with ChannelAdvisor's platform, enabling an unprecedented level of control and visibility into their e-commerce performance."  

By pairing the ChannelAdvisor CRM Connector with Cloud Conversion's eCommSource, both applications on AppExchange 2, retailers are able to manage all customer service, customer transaction and support operations from a single source,  Any communication with customers via e-mail, live chat, call center and more is tracked and organized within Salesforce CRM, regardless of whether the customer purchased through eBay, Amazon, the retailer's Webstore or other online channels.  

"We get hundreds of inquiries from customers on a daily basis," said Scott Griggs, president of, an online retailer of collectible trains.  "With ChannelAdvisor's CRM Connector, we now have a streamlined way to consolidate and respond to emails, support cases and eBay questions from our customers, all in one system that supports several marketing channels. We can finally measure our customer service levels."

"'s AppExchange 2 is the ideal avenue to partner with other cloud computing companies to provide our customers outstanding value," said Kendall Collins, chief marketing officer of  "The functionality and visibility the ChannelAdvisor CRM Connector provides in tandem with will create a powerhouse solution for online retailers."

ChannelAdvisor will be demonstrating its new CRM Connector at the Internet Retailer Conference and Expo in Chicago, Illinois June 9-10, 2010.  Visit ChannelAdvisor booth number 501 to receive a demonstration and further information, or visit

About ChannelAdvisor

ChannelAdvisor is a software provider that helps retailers world-wide sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions.  Widely respected as the essential partner in e-commerce, ChannelAdvisor is the only company that calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of e-commerce channels and distributed accordingly.  The robust reporting capabilities of the ChannelAdvisor platform allow retailers to track their progress across e-commerce channels to make immediately actionable, performance-based decisions.  For retailers of all levels of expertise, ChannelAdvisor's industry-certified services team offers expert advice and custom service packages.  In 2009, ChannelAdvisor managed $2.6 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, GSI Commerce and 123 of the Internet Retailer Top 500 online retailers.  ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in Atlanta, New York, Seattle, Australia, Ireland, Germany and the United Kingdom.  For further information, visit

About the Platform and AppExchange 2 is the only proven enterprise platform for building and running business applications in the cloud. The platform powers the Salesforce CRM  ( applications, more than 800 ISV partner applications like those from CA Technologies, and Fujitsu, and nearly 160,000 custom applications used by's 77,300 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the platform can be easily distributed to the entire cloud computing community through the AppExchange 2 marketplace, now featuring the ChatterExchange.

SOURCE ChannelAdvisor