ChannelEngine and Salsify Announce Strategic Partnership to Simplify Marketplace Expansion and Product Content Management for Global Brands

LEIDEN, Netherlands, Aug. 28, 2025 /PRNewswire/ -- ChannelEngine, the global marketplace integration and automation platform, announced its strategic partnership with Salsify, the leader in Product Experience Management (PXM) and content syndication, to empower brands to expand their reach, optimize performance, and scale efficiently across digital marketplaces and retail channels worldwide.

This collaboration combines the strengths of two category leaders to help brands seamlessly connect rich, accurate product content with the growing universe of marketplaces and sales channels.

"Digital commerce is the primary growth engine for global brands, and the online shopping experience is directly tied to the quality of the product content," said Julie Marobella, Chief Product Officer at Salsify. "Our collaboration with ChannelEngine ensures that our joint customers can deliver accurate and consistent product content across every touchpoint, building consumer confidence and driving sales in a rapidly evolving market." 

Marketplaces are now the front line of commerce for global brands. According to ChannelEngine's recent Marketplace Shopping Behavior Report 2025, 47% of shoppers begin their product discovery on marketplaces, compared to only 24% on search engines, making multichannel visibility critical to the buying journey.

This opportunity also brings complexity with fragmented systems, regional compliance challenges, siloed content, and manual processes that slow down growth and increase costs.

Together, Salsify and ChannelEngine offer brands a streamlined solution to:

• Enrich and localize product content through Salsify's PXM platform, including support for GDSN standards
• Activate listings across 950+ global marketplaces via ChannelEngine's direct integrations
• Automate operations like inventory syncing, pricing, order flows, and returns
• Track performance and optimize growth with built-in reporting and insights

ECR4Kids, a children's furniture brand, uses Salsify and ChannelEngine to streamline content syndication, automate marketplace operations, and improve consistency across channels.

"With Salsify and ChannelEngine working together, we've finally been able to get our product content right and in front of customers wherever they shop. Salsify helps us keep all of our product information organized and enriched in one place, and ChannelEngine makes sure that content flows smoothly into the marketplaces we rely on. It's taken a lot of the manual work off our team's plate and allowed us to focus on expanding our reach and better serving our customers." - Justin Siegel, General Manager of ECR4Kids

"We see every day how shopping behavior is shifting to marketplaces," says Jorrit Steinz, CEO & Founder, ChannelEngine. "Brands need to meet their customers wherever they are, but managing content and operations across so many channels can be overwhelming. With Salsify, we are giving brands not just the tools to manage today's complexity, but the foundation to grow smarter and faster in a marketplace-first world."

This partnership signals a broader shift toward modular, scalable ecommerce architecture that gives brands the agility to grow in a channel-agnostic world, where marketplaces are not just sales outlets, but strategic growth engines. To learn more about the partnership, visit https://www.channelengine.com/en/integrations/salsify 

About ChannelEngine
ChannelEngine connects brands and retailers to over 950 marketplaces worldwide, offering a single platform to manage your product data, inventory, orders, and pricing across all online channels. With smart automation and seamless integration, we enable you to sell more, grow faster, and stay in control. ChannelEngine is a global company with offices in New York, Toronto, Leiden (Netherlands), Berlin, Paris, Dubai, and Singapore. We guide leading brands like Samsung, Unilever, LG Electronics, Clarks, and Nestle on their marketplace expansion. 

Contact:
Ronjini Joshua, [email protected], 949-295-9779

SOURCE ChannelEngine