Chargel Returns to the San Francisco Marathon and Tour de Big Bear with Summer Sampling Events

Cyclists and spectators will also have the opportunity to sample the thirst-quenching Gel Drinks at two Utah NICA events

IRVINE, Calif., July 23, 2025 /PRNewswire/ -- Chargel®, a one-of-a-kind, thirst-quenching snack that delivers fast-acting energy and B vitamins, today announced its competitive race station lineup for July and August. Chargel will return to sample its one-of-a-kind, delicious Gel Drinks at the 2025 San Francisco Marathon, Tour de Big Bear, and two NICA cycling events.

On July 27, over 30,000 runners will participate in the San Francisco Marathon, taking in breathtaking views of San Francisco Bay from the Golden Gate Bridge. As an official sponsor of the San Francisco Marathon, Chargel will be providing on-course samples as runners pass through iconic parks, areas, and neighborhoods, including Fisherman's Wharf, the Marina Green, Presidio, Golden Gate Park, and the Mission District, before finishing under the Bay Bridge.

Kicking off on August 1 in Big Bear Lake, Calif., the Tour de Big Bear cycling event features road and gravel courses that offer varying route distances from 25 to 100 miles in length – ideal for cycling enthusiasts of every level. The routes feature beautiful mountain scenery and spectacular summer weather in the outdoor-oriented community in Southern California. Chargel will be present alongside the course, sampling its refreshing Gel Drinks available in White Grape, Apple, and Strawberry.

As Chargel continues to develop its connections with youth sports, the brand will also conduct samplings at two Utah NICA races, Snowbasin on August 16 and Herriman on August 23. Chargel is caffeine-free and was designed for on-the-go consumption, making it a great fuel option for youth sports competitors and cycling participants at NICA.

"We're delighted to return to two of our favorite races, the San Francisco Marathon and Tour de Big Bear, to fuel runners and cyclists alike with the fuel they need to power their results," said Teruhiro Kawabe, President of Morinaga America, Inc. "Sampling at running and cycling events, as well as youth sports with our NICA races, demonstrates Chargel's versatility from a thirst-quenching snack to a portable fuel to take on your next adventure. We've had successful previous years in San Francisco and Big Bear, so we can't wait to see everyone back out there!"

To learn more about partnering with Chargel, email [email protected]. For more information, please visit www.chargel.com and follow Chargel's Instagram, TikTok, and Facebook pages.  

About Chargel 
Chargel is a one-of-a-kind, thirst-quenching gel drink that provides fast-acting energy and essential B vitamins, perfect for sports, adventures, and active lifestyles. Its light, crushable texture is easy on the stomach, offering satisfaction without the heaviness. The resealable pouch with a built-in spout makes it fun to drink and convenient for on-the-go enjoyment, without needing to finish it all at once. Chargel is fun to drink and delights like a treat as it quickly dissolves in the mouth, offering a digestible alternative to messy energy bars, with zero caffeine—ideal for kids, families, and individuals needing a quick, refreshing pick-me-up. Chargel is plant-based, gluten-free, free of the top nine allergens, and is made with fruit juice and natural flavors, without any artificial sweeteners or flavor. Each serving delivers 20% daily value of niacin, thiamin, riboflavin, B12 and B6.

About Morinaga America, Inc.
Established in 2008, Morinaga America, Inc. has achieved tremendous growth as the official distributor of HI-CHEW and Chargel™. In 2022, Morinaga America's sales marked around 500% growth since 2015, and now rank in 10th position in the non-chocolate category per IRI Data. The company has developed a plethora of unique products in Japan and Hi-Chew's significant success story helped pave the way to Morinaga's entrance into the U.S. market with the launch of Chargel™ introducing gel drinks to U.S. consumers, a category it has pioneered in Japan. Morinaga's next mission is to introduce another distinctive product in the US market, aiming for another big success.

Media Contact:
Jack Bongiovi
Rachel Kay Public Relations, A FINN Partners Company
[email protected]
(212) 715-1659

SOURCE Chargel