Charitable Giving Fintech Goodworld Launches in Australia with Mastercard and World Vision

SYDNEY, July 15, 2020 /PRNewswire/ -- Goodworld, in partnership with Mastercard and World Vision Australia, announced today that its donation technology, "#donate," will launch for the first time in Australia.

Goodworld is a leading technology company that pioneers innovative ways for charities and businesses to drive donations and revenue. #donate enables donors to send instant and nonprofits to receive secure donations on Facebook, Twitter, Instagram and the web.

World Vision Australia will integrate the technology into a series of digital campaigns with an aim of building awareness and engaging and educating donors on #donate.

Goodworld was a member of Mastercard's award-winning Start Path programme in 2017, where it received support in growing and scaling its philanthropy solutions in coordination with industry experts and technology resources. The launch of #donate in Australia is powered by Mastercard's Donation Platform, technology that enables the delivery of funds for cause-related initiatives.

"Goodworld inspires giving in the younger generations by weaving opportunities to donate into platforms that they are already familiar with. We are thrilled to see our technology launched Down Under in partnership with World Vision Australia," said Goodworld Founder and CEO Dale Nirvani Pfeifer, a native New Zealander.

Like Goodworld, World Vision understands that the next generation of donors live on social media and mobile devices. The pilot is the beginning of a lasting partnership that will focus on engaging Millennials and Gen Z with an innovative digital donations platform.

"We are delighted to be partnering with Goodworld to weave charitable giving into the everyday life of Australians through #donate," said World Vision Australia Acting CEO, Graham Strong. "It's no secret that Australians are incredibly generous when it comes to giving, and with Goodworld's solution they now have a new way to simply and immediately make donations to causes that matter to them through their social media channels."

Kallan Hogan, Head of Fintech at Mastercard Australasia, said "We are committed to connecting people to causes they care about most in a simple and seamless way. After a successful launch in the United States last year, we are now excited to see our Australian partner World Vision be onboarded to #donate as we continue to advance our mission of doing well by doing good."

Goodworld already works with more than 3,000 charities in the United States including Save the Children, UNICEF, Compassion International, and ALS Association. Mastercard and Goodworld have plans to expand the #donate technology to a range of Australian not-for-profits and issuers in the coming months.

About Goodworld Inc

Goodworld brings social impact into everyday life. Their groundbreaking #donate technology in 2015, a unique tool that allows people to donate to charities by typing #donate soared on Facebook and Twitter. More recently, they acquired Cheerful Giving, to expand its modern giving suite to include Giving Pages, Text-to-Give, Donor CRM, Round-Ups, Event Ticketing and Auctions, and Workplace Giving. Goodworld powers causes with high impact campaigns that make charitable giving accessible to all and helps businesses to use their work as a force for good.

About World Vision

World Vision is a Christian humanitarian organisation dedicated to working with children, families and their communities to reach their full potential by tackling the root causes of poverty and injustice. World Vision serves all people, regardless of religion, race, ethnicity or gender. For more information, please follow us on Twitter @WorldVision.

About Mastercard
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Goodworld Communications Contact Lauren Ofman, (818) 807-5077 [email protected]  

Mastercard Communications Contact Matilda Freedman, +61 466 713 729 [email protected]  

SOURCE Goodworld, Inc