Charity Dynamics Opens Up About Open API Technology

AUSTIN, Texas, April 6 /PRNewswire/ -- Since the advent of open API technology a few years ago, Charity Dynamics has worked with nonprofits of all sizes and with varying missions to develop innovative online campaigns that deliver extraordinary results. The company will be sharing its broad expertise on API technology while highlighting real world success stories of open APIs in action at NTEN's upcoming 2010 Nonprofit Technology Conference.

Charity Dynamics is a provider of comprehensive online solutions for nonprofit organizations, offering services, software and support to best meet their objectives and maximize results. The company's Boundless Fundraising social networking application, which leverages open APIs to integrate with two of the market's leading eCRM platforms, has enabled nonprofits to raise more than $15 million directly through the application since the beginning of 2009.

In a session titled "Open APIs – What's Happened, Who's Used It, and What's on the Horizon," Charity Dynamics' Kathy Kempff, director of technology and services, will lead a panel discussion exploring how nonprofits can utilize API technology to strengthen results and achieve greater mission fulfillment. Representatives from organizations that Charity Dynamics has worked closely with also will be presenting on how they've successfully embraced open technology, including:

• American Cancer Society, which uses the Boundless Fundraising social networking application to drive stronger fundraising results for the organization's signature event, Relay for Life.
• Arthritis Foundation, which recently launched a new email fundraising badge that event participants can include in their email signatures. The badge tracks and displays an individual's fundraising progress, and directs recipients of any email correspondence to their personal fundraising pages for donations.
• National Trust for Historic Preservation, which utilized open technology for the organization's innovative This Place Matters campaign. APIs enabled the Trust to seamlessly incorporate constituent data from the campaign into its eCRM system while dynamically presenting user-generated content on the organization's website.  

"Open APIs continue to evolve and are providing nonprofits with a growing number of possibilities for developing highly engaging fundraising and marketing campaigns that integrate their online and offline tools," said Kathy Kempff, Charity Dynamics. "Charity Dynamics' deep expertise with APIs has enabled us to uncover new growth opportunities for nonprofits, while also helping organizations better understand how to appropriately measure the effectiveness and success of their open technology investments."

Charity Dynamics' session on open APIs happens on Saturday, April 10th at 1:30 p.m. during the 2010 Nonprofit Technology Conference.

In addition to Kempff, two other Charity Dynamics executives also are presenting during NTC. Donna Wilkins, president of Charity Dynamics, is participating in a session focusing on the growth of micro-financing fundraising strategies. "Will Kiva Kill Your Nonprofit? Donations 2.0" happens Saturday, April 10th at 10:30 a.m. during the conference. Jonathan Drennan, senior consultant, is speaking on a panel, "Innovation in Social Media," on Friday, April 9th at 1:30 p.m.

About Charity Dynamics

Charity Dynamics provides comprehensive online solutions for nonprofit organizations. From strategy to implementation and beyond, Charity Dynamics partners with clients of all sizes to deliver the services, software, and support they need to meet their objectives. Organizations using the company's innovative social networking application, Boundless Fundraising, have raised more than $15 million directly through the application since the beginning of 2009. Charity Dynamics' clients include The ALS Association, American Cancer Society, Arthritis Foundation, Chesapeake Bay Foundation, National Trust for Historic Preservation, and the National Multiple Sclerosis Society. For more information, please visit www.charitydynamics.com.

SOURCE Charity Dynamics