Charity Dynamics Strengthens Consulting Team With Addition of Nonprofit Event Fundraising Expert

Nov 15, 2011, 09:30 ET from Charity Dynamics

AUSTIN, Texas, Nov. 15, 2011 /PRNewswire/ -- Charity Dynamics today announced the addition of nonprofit special event fundraising expert Cassidy Richards as a senior member of the company's growing consulting practice.

Richards joins the company from the Crohn's & Colitis Foundation of America where she served for nearly 5 years, most recently in the position of national event director. With Crohn's & Colitis, Richards led the launch of the Foundation's highly-successful multi-affiliate fundraising walk campaign, Take Steps for Crohn's & Colitis, which has raised more than $32 million since it launched four years ago.

Prior to Crohn's & Colitis, Richards held several leadership positions with the Leukemia & Lymphoma Society where she helped drive the organization's event fundraising strategy. Among the responsibilities in her role as national manager, Richards trained new executive directors and campaign staff across 18 chapters to help drive stronger results for local programs through efficient marketing, streamlined operations and improved recruitment of volunteers.

As a senior consultant with Charity Dynamics, Richards will provide strategic direction to clients that are focused on supporting their missions through a broad range of engagement activities, from peer-to-peer fundraising events and campaigns to online advocacy and social media.

"Cassidy has a tremendous amount of experience in the run-walk-ride sphere of fundraising, and knows how to help nonprofits build strong networks that can really power their event fundraising programs," said Dolores McDonagh, vice president of consulting at Charity Dynamics. "Additionally, her work with affiliates and direct understanding of nonprofit operations will enable her to provide valuable insight and guidance to our clients as we help them attain new levels of fundraising success."

Charity Dynamics provides comprehensive online marketing and fundraising solutions to nonprofits. The company's Boundless Fundraising suite, which helps nonprofits more effectively fundraise via Facebook®, email and mobile devices, has enabled organizations to raise more than $100 million directly through the event fundraising solution since it launched three years ago. More than 75 nonprofits—including the Crohn's & Colitis Foundation where Richards previously worked—currently use Boundless Fundraising as part of their overall event marketing and fundraising strategy.

Richards will be based in Charity Dynamics' headquarters in Austin, Texas.

About Charity Dynamics

Charity Dynamics provides comprehensive online marketing and fundraising solutions for nonprofit organizations. The company's expert consulting services enable nonprofits of all sizes to create and implement results-driven fundraising strategies through online programs, live and virtual events, social media and mobile solutions. Organizations using Charity Dynamics' innovative Boundless Fundraising solution have raised more than $100 million directly through the suite of applications in less than three years. Charity Dynamics' clients include The ALS Association, American Cancer Society, Chesapeake Bay Foundation, National Multiple Sclerosis Society and The Salvation Army. For more information, please visit

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