CHARMANT Japanese Made Eyewear Brand Now Prioritizes Fashion-Forward Design, while Retaining the Well-Known Comfort Temple Technology 'MotionTech®'
'YOUR LIFE IN MOTION': Eyewear Engineered For Comfort.
MORRIS PLAINS, N.J., Nov. 9, 2026 /PRNewswire/ -- CHARMANT Japanese Made today introduced a renewed design direction, focused on fashion-forward modernity, trend-inspired shapes and elevated color palettes – as it continues to deliver the signature comfort temple technology (MotionTech®) at the core of the brand. CHARMANT USA Inc. launched the new brand in June 2025 and it has since gone global, with a recent launch in Europe in June 2026.
Backed by increased global demand, the CHARMANT Japanese Made brand expansion showcases a new design direction that marries high-performance eyewear with fashion-forward sensibilities for both men and women. This evolution elevates the collection's style while maintaining its renowned comfort, underscoring the brand's commitment to both innovation and aesthetics. Discover these innovative products through local eyecare practitioners and optical stores, or find more details by visiting www.charmant.com/us.
"For too long, the eyewear market has treated performance and fashion as two separate conversations. We see a real opportunity to bring them together, and to do it with purpose," said Bill Hurst, CHARMANT USA Inc.'s Vice President of Sales. "Consumer expectations keep rising, especially in today's ever-changing economy. People want eyewear that delivers advanced comfort technology and modern, trend-driven design – without compromise. We believe this brand is built to meet that demand, and our team is ready to make it happen."
MotionTech® Temple Technology
CHARMANT's next-generation MotionTech® is a new temple technology that elevates both style and comfort. Blending cutting-edge beta titanium materials with CHARMANT's proprietary manufacturing technology, a two-way press forms a desirable temple that provides both vertical and horizontal flexibility. Beta titanium is beneficial for eyewear because of its strength and lightweight makeup, making it both durable and well-balanced. This ensures the eyewear is comfortable to wear for extended periods without sacrificing stability and support.
At CHARMANT Group Headquarters in Sabae City, Japan, a team of designers and engineers tested the 'MotionTech' temple design using a torque testing machine. Overseen by Department Manager Tadayoshi Mizuno, General Manager Shiro Inoue, and Meister Tomoharu Osawa, the study involved applying vertical deformation to CHARMANT Japanese Made frames to measure the torque behind the ear. The results showed that frames with the U.S. and Japan patented MotionTech® design reduced the maximum torque by 33% compared to standard frames.
A focus group experiment was also conducted during the developmental phase, consisting of internal monitoring of 35 individuals, 51% male and 49% female between the ages of 30-50 years old. The conclusive result indicated both comfort and a lightweight feel behind the participants' ears. Lastly, consumer feedback was collected in Japan through retail stores. A field test had customers try on CHARMANT Japanese Made frames with MotionTech® temples using heavy -10.0D lenses. This allowed the consumer to experience the improved comfort and stability during movement compared to standard frames. The outstanding reviews and real-world feedback from these trials were key in refining the MotionTech® temple design.
As an additional testament to its innovative design, the core temple structure that delivers MotionTech®'s comfort was honored with a prestigious award from the 'Japan Institute of Invention and Innovation.' This accolade stands as compelling and objective evidence of the product's superior engineering and technical credibility. Ongoing analysis and testing will be conducted to guarantee optimal performance.
Target Audience
CHARMANT Japanese Made eyewear, featuring its MotionTech® temple technology, is ideal for consumers who:
- Live an active lifestyle.
- Work a physical job, subjecting their eyewear to potential impact and risking damage.
- Often remove their glasses, sometimes using just one hand.
- Frequently slide their frames atop their head.
- Are sensitive to any pressure applied to their ears.
- Suffer from mild to extreme nickel allergy.
Product Releases
The new August 2026 eyewear collection introduces an elevated design direction that blends timeless styling with modern luxury aesthetics. The designs evolve classic and trusted shapes like aviators, rectangles, and cat-eyes, featuring modernized proportions in eye size, temple lengths, and the bridge. The collection balances statement-making design with everyday versatility.
Rich color execution plays a central role throughout the collection, with select styles featuring injected and hand-applied treatments that create individual patterns and added visual depth. The palette includes transparent layered tones, rich demi browns, trending greens, purples, and reds, modern clear finishes, illuminated pastels, and seasonal color updates that keep the collection fresh and fashion relevant. The colors will add depth and evoke a sense of nostalgia with retro influences.
A wide array of styles, for both men and women, are designed to complement varying face shapes, while standing out through elevated detailing and distinctive design. The collection delivers eyewear that feels unmistakably luxurious, while holding the comfort trademark.
Style CH41510 (Women): This beautiful geometric-shaped model with precious metal end-pieces strikes a modern, feminine note. Classic black is effortlessly versatile. Blue and brown profiles are delicately transparent with light gold temples. As a CHARMANT Japanese Made frame, innovative temple design ensures all-day comfort without compromise.
Style CH41511 (Women): A highly sought-after square design that embodies a modern sense of style. The gleaming metal on the endpieces and temples elevates their luxurious appeal. Available in chic shades such as rich red, vibrant purple, and dark demi brown, these glasses are designed to make a striking impression.
Style CH41512 (Women): Few frames balance femininity with strength as seamlessly as this geometric CHARMANT Japanese Made style. Available in transparent tones of demi brown, green and a clear, decorative end-pieces and precious metal temples add a luxurious touch. Comfort is engineered from the outset: MotionTech® patented temple technology makes it easy to wear all day long.
Style CH41513 (Women): A modern design meets vintage charm. With rounded eye shapes, these glasses offer a contemporary look while reviving a classic style. Featuring shiny metal on the endpieces and temples, they boast a high-quality finish. Available in vibrant hues like transparent brown, green and purple, these frames elevate your style year-round.
Style CH41514 (Women): Milled full rim titanium that's just a little edgy – this women's eyewear brings Japanese precision to a thoroughly modern shape. A two-toned finish on blue2 and purple models enhances this stunning accessory. The rose gold profile captures moments of rare elegance. As with all CHARMANT Japanese Made frames, comfort is a design feature, felt from the very first wear.
Style CH41212 (Men): Discover sophisticated eyewear that blends modern aesthetics with high-quality craftsmanship. This design features a geometric eye shape and a raised keyhole bridge; it reflects contemporary style. The matte color combination in the black and gray variants adds sleek elegance, making it a luxurious accessory for any occasion.
Style CH41213 (Men): CHARMANT Japanese Made brings a sharp geometric eye to this full-rim double-bridge style for men or even women as it is a key fashion trend. Contemporary and engineered for all-day comfort thanks to the innovative MotionTech® temple design. Choose from two-toned demi brown, clear with dark temples or a definitive all-black.
Style CH41214 (Men): This handsome full-rimmed geometric model in black, demi brown and demi gray is by CHARMANT Japanese Made. Demi styles are finished using a hand-made coloring technique that gives the profiles a rich, individual pattern. Engineered for comfort with shock-absorbing temples, this frame feels as good as it looks.
Style CH41215 (Men): Style, understatement, ease – CHARMANT Japanese Made unites all three in this square frame. Available in blue, demi-brown and gray, a hand-made color technique on blue and demi-brown models creates a depth and richness that sets them apart. Innovation ensures a stunning level of all-day comfort.
Style CH41216 (Men): Introducing the standout piece in this men's collection: a sophisticated full rim titanium frame with a hexagonal eye shape. Its matte color combination creates a sleek, modern look. Perfect for the modern man, this piece is timeless with a contemporary edge. Adjustable nose pads for added wearing comfort.
View the CHARMANT Japanese Made eyewear collection at www.charmant-usa.com. Ask your eyecare practitioner about CHARMANT USA Inc. products. Available at select optical stores across the U.S.
About CHARMANT Group:
For over 70 years, CHARMANT Group has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By striving for perfection and its uncompromising high product quality, the Japanese company has developed into one of the most important producers and suppliers in the highly competitive international ophthalmic optics market. With its goal to unreservedly fulfill the wishes and demands of its customers, CHARMANT can always be depended upon for premium quality and outstanding service. This engagement and passion are clearly perceived in both CHARMANT Group house and licensed brands. Thanks to the company's expertise in the production of superior eyewear frames and its comprehensive global sales network in over 100 countries, CHARMANT Group is greatly respected as a reliable business partner.
About CHARMANT USA:
CHARMANT USA Inc., established in 1982, is a top eyewear manufacturer, designer, and distributor, offering U.S.-specific styles from house and license brands. CHARMANT's commitment to quality manufacturing remains unsurpassed, producing attractive and comfortable frames. CHARMANT USA Inc. was awarded ELLE's Best Marketing Activation in 2023. CHARMANT USA Inc. products can be seen in top eyewear magazines and online press. CHARMANT USA was nominated in the 2025 NOW Trend Showcase at Vision Expo East in four categories: sensorial design, innovation, memories are made of, and consciously designed. CHARMANT was selected as 2025 Ultimate Partner in Jobson's Vision Monday Magazine and 20/20 Magazine reader survey. CHARMANT exclusively took on the design, development, and distribution of optical frames and sunglasses for premium sports brand HEAD. CHARMANT offers frames that not only complement individual style but also provide the reliability and ease all wearers deserve. The brands offered by CHARMANT USA Inc. include Line Art CHARMANT, CHARMANT Japanese Made, CHARMANT Titanium Perfection, Minamoto, Aristar, ELLE, HEAD, Isaac Mizrahi New York, and Eddie Bauer.
SOURCE CHARMANT USA Inc.
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