Charming Charlie Switches to ShopperTrak to Provide Critical, People Counting Data

— Access to accurate store performance data key to retailer's success —

Jun 05, 2012, 09:00 ET from ShopperTrak

CHICAGO, June 5, 2012 /PRNewswire/ -- Charming Charlie, an award-winning, U.S.-based fashion, jewelry and accessories retailer, selected ShopperTrak to measure, analyze and deliver store performance data for its nearly 200 locations.

ShopperTrak is the world's largest provider of people counting services for retailers and malls. The firm's Managed Service offers retailers access to secure and anonymous foot-traffic data and actionable analyses. ShopperTrak's Managed Service will be installed in all Charming Charlie retail locations in the United States. Installations are underway and will continue through November 2012.

"We are thrilled to provide Charming Charlie with the critical shopper traffic data it needs to evaluate its business and better serve its customers," said Christopher Ainsley, ShopperTrak Chief Executive Officer. "ShopperTrak's data helps retailers systematically assess and improve marketing efforts, shopper conversion rates and store-level labor scheduling — all of which improve their bottom lines."

Charming Charlie selected ShopperTrak after a 30-day pilot program, during which it compared ShopperTrak data and analysis with data from its existing foot-traffic system. During the trial, Charming Charlie evaluated each provider on its ability to provide accurate, consistent traffic counts and key performance indicator reports that are critical to supporting field analytics, payroll scheduling and loss prevention.

"The customer is our first priority. We work hard to provide customers with on-trend, quality products and in-store experiences that drive loyalty and word-of-mouth endorsements," said Keith Cline, Chief Administrative Officer and Chief Financial Officer at Charming Charlie. "Shopper counts, conversion rates and analyses are fundamental to our goals to understand our customers better and make appropriate adjustments to serve them well. ShopperTrak's experience and track record of working with the world's most progressive and customer-oriented retailers makes it a perfect fit for our business."

About ShopperTrak

ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 45,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China.  Find out more at

About Charming Charlie

Charming Charlie is an award-winning fashion jewelry and accessories retailer that has been delighting women of all ages since 2004. Winner of the International Council of Shopping Centers (ICSC) Hot Retailer of the Year award in 2010, Charming Charlie is transforming the fashion industry through a stimulating in-store experience; product merchandised by color and a jaw-dropping selection of on-trend fashion jewelry and accessories. Always putting the consumer at the forefront, allowing Her to help guide the reins and spread the word, Charming Charlie has opened nearly 200 stores nationwide and recently launched its e-commerce channel. The company ranks No. 656 on Inc. Magazine's List of Top 5,000 Fastest Growing Businesses in 2010. Visit to see what She has to say!

SOURCE ShopperTrak