AMSTERDAM, January 28, 2015 /PRNewswire/ --
- CheBanca! has chosen Backbase's digital banking platform to improve their online and mobile customer experience.
Backbase, the omni-channel digital banking specialist, announced today that CheBanca!, the retail bank of Mediobanca Group, has chosen Backbase's digital banking platform to revamp their online and mobile banking experience.
CheBanca! is known as one of the most innovative players in Italian banking. Backbase is market leader when it comes to next-generation digital banking experiences. Since both organizations are dedicated to providing customers with a superior customer banking experience, it made sense to join forces. Backbase will be responsible for the complete omni-channel delivery of the CheBanca! digital banking services, from desktop, to tablet, and mobile devices.
"CheBanca! goes on with its path of innovation: not only of its products, but also of its digitally driven omni-channel platforms." comments Roberto Ferrari, General Manager of CheBanca! "We chose Backbase as a partner - at the forefront of customer interfaces and digital platforms - to develop for the first time in Italy, an innovative front end of our homebanking services and digital relationship with our clients. We are confident that, thanks to this collaboration, the new platform will have a great success."
"We are excited that CheBanca! has chosen Backbase as the foundation for its next generation Digital platform" said Jouk Pleiter, CEO of Backbase. "CheBanca is a very innovative bank, delivering a unique customer experience in the Italian market. We really look forward to work with Chebanca! and help to accelerate their digital transformation roadmap."
CheBanca! is the retail bank of Mediobanca Group, the 3rd largest Financial Services group in Italy. CheBanca! was created in 2008 as a digital disruptor (internet based supported by unique bank shops) and is now considered one of the most innovative players in the Italian market. To learn more about CheBanca! check out their website: http://www.chebanca.it
Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create, manage, and optimize digital experiences across any device. Backbase CXP offers a new, omni-channel presentation layer, that unifies data and functionality from existing business applications and IT systems into a seamless customer journey.
Alongside Backbase CXP, Backbase has developed Backbase Engage; out-of-the-box digital banking solutions optimized for retail banking, commercial banking, and wealth management specific scenarios. Similarly, Backbase Engage for insurers is a digital insurance solution that focuses on customer enrollment and self-service scenarios.
Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience management and omni-channel delivery capabilities. Backbase is among the most innovative vendors in the market and offers unparalleled speed of implementation and time to value. Additionally, Backbase empowers digital channel owners to quickly change and optimize the digital experience. This means a faster time-to-market for edits or updates, lower costs, and more flexibility to optimize across all online channels without the need for IT support.
Backbase's unique approach enables enterprises to drive self-service, fuel online revenues and turn their online presence into a full-service customer experience platform. Global organizations such as ABN AMRO Bank, Al Rajhi Bank, Barclays, Fidelity, GE, Hapoalim, Hiscox, ING, Legal & General, Nationwide, Nordstrom, OTP Bank, PostFinance, PZU, Sberbank, and SwissCard have all improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase's technology.
Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, and London. For more info, visit: http://www.backbase.com
For more information:
Jelmer de Jong
Global Head of Marketing