SAN RAMON, Calif., Aug. 13, 2013 /PRNewswire/ -- The average visit to a company's booth at an event lasts under two minutes in total. Here's how quickly the window of opportunity to turn a visitor into a customer can pass you by:
About one minute of that time is spent checking in the visitor, while the other minute is spent on other activities and engagement with that visitor at the booth.
This means that about 50% of time spent with visitors at events takes place during the check-in. How can marketers maximize this two minute window?
"The check-in phase is a critical part of the event sales lifecycle, and if you don't execute properly you'll miss out on valuable prospect opportunities and generate unqualified leads that lack context," said Alex Lee, General Manager of atEvent. "The window of opportunity is extremely short at events, so marketers need to leverage solutions such as check-in apps to capture lead information in an automated fashion, and then engage in meaningful interactions so they can close the leads in a personalized way once the event is over."
Not only is the check-in among the longest interactions you'll have with attendees at events, but it's also your only chance to capture relevant contact information and prospect intelligence. The numbers show that this phase is equally as important toward driving sales leads as actual in-booth activity, so it needs to be treated on equal ground.
For more information on atEvent please visit www.at-event.com.
atEvent creates tailored apps designed to maximize the impact of your next event. atEvent apps are the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. With integration into the most widely used technology, CRM and marketing automation systems, atEvent apps provide corporate marketers with event-specific solutions that have real-time lead retrieval and nurturing functionality. They empower event marketers to optimize attendee experiences with relevant, real-time information, connections and interactive features.
* Alex Lee is the General Manager of leading mobile event app solutions company atEvent. With more than a decade of experience in the interactive marketing, lead gen and mobile industry, Alex leads the organization's business and corporate development activities. Alex holds degrees in Management Science & Engineering and Computer Science from Stanford University.