NEW YORK and LOS ANGELES, March 20, 2017 /PRNewswire/ -- Propagate and Cheddar today announced a newly formed partnership to bring Cheddar to international markets.
"Cheddar is an innovative news service delivering business and lifestyle news directly to the highly sought after millennial audience via their mobile devices, computers and TVs," said Propagate's Chairman and Co-CEO, Ben Silverman and Howard T. Owens, Co-CEO. "We believe the Cheddar business model and its content will translate for international markets, and we are excited to work with Jon and the team to bring a customized version of the service to our global partners."
"Ben and Howard are the leaders in finding the best formats and translating them to overseas markets. They have creativity, operational strengths, and relationships that make them the ideal partners to bring Cheddar to the rest of the world," said Jon Steinberg, Founder and CEO of Cheddar.
Cheddar and Propagate will initially produce a weekly 45 minute show highlighting the leading stories, companies, and executives making news in technology, media, startups, and entrepreneurship. The show will be formatted by market and customized with a local language broadcast from the trading floor of the New York Stock Exchange.
Propagate will also represent international sales for original programming from Cheddar.
The partners plan to launch Cheddar in 5 markets by the end of 2017 and are looking to partnerships with local networks, MVPDs, satellite broadcasters, and OTT systems.
Cheddar is a live Post Cable Network focused on covering the most innovative products, technologies, and services transforming our lives. The network covers this news through the lens of the companies and executives driving these changes. Cheddar broadcasts from Post 10 on the floor of the New York Stock Exchange and the Sprint Flatiron Building Store. It is available on Sling TV, Amazon, Pluto, 60% of smart tvs in the U.S., Vimeo and Twitter. The company was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Comcast Ventures, Ribbit Capital, and Homebrew.
Propagate launched in 2015 and has grown into a formidable business with several series in production and a number of high-profile projects in development with deals across broadcast, cable and streaming platforms. Propagate's unscripted development slate includes Lore, based on the hit podcast and co-produced with Gale Anne Hurd's Valhalla Entertainment for Amazon; Planet of the Apps, featuring Jessica Alba and Gwyneth Paltrow, for Apple; a remake of the highly successful series Charmed for The CW; In the Country We Love, Exhibit A and Jumpmen for CBS; Let's Stay Together for ABC; The High Court for Comedy Central, featuring comedian Doug Benson; Unprotected for Oxygen; Evil Genius for HISTORY; Vivica's Black Magic and My Partner Knows Best for Lifetime; My So-Called Simple Life for FYI and Animal ER for National Geographic Wild.