Cheek Sheets Launches After Fully Funded Kickstarter, Taking on One of Personal Care's Least-Talked-About Problems: Butt Sweat

Chicago startup turns an awkward everyday problem into a simple personal-care product designed to help absorb sweat, manage moisture and help prevent funk

CHICAGO, Oct. 22, 2026 /PRNewswire/ -- There are products for sweaty armpits, sweaty feet and sweaty faces. But when sweat shows up somewhere a little less comfortable to talk about, the options get limited fast.

Chicago-based Cheek Sheets is looking to change that.

Cheek Sheets today announced the launch of its namesake absorbent sheets, an ultra-thin, dry and discreet personal-care product designed to help absorb sweat and manage unwanted moisture between the cheeks before it becomes uncomfortable, embarrassing or funky.

The concept is intentionally simple: tear open an individually wrapped Cheek Sheet, tuck it between the cheeks and move on with your day. No powders, sprays, adhesives or wet wipes. Just a dry 4-by-3-inch absorbent sheet designed to help soak up moisture where sweat can otherwise linger.

"Butt sweat is something almost everyone understands, but nobody really wants to talk about," said Alex Wirtz, founder of Cheek Sheets. "The more I looked at the problem, the more ridiculous it seemed that there were products for sweat almost everywhere else on the body, but nothing this simple for your cheeks. We didn't need to reinvent personal care. We just needed to make something that helps people feel drier, comfortable, and confident."

Cheek Sheets first tested that idea publicly on April 1, 2026, April Fools' Day, with a Kickstarter campaign built around a product that sounded almost like a joke.

People laughed. Then they backed it.

The 30-day campaign ultimately raised $10,074 against a $10,000 goal from 32 backers, giving the company the validation it needed to move into production.

"Launching on April Fools' Day felt right because the first reaction to Cheek Sheets is usually a laugh," Wirtz said. "Then about five seconds later comes, 'Wait...that actually makes a lot of sense.' That reaction has been there from the beginning."

Cheek Sheets are unscented, individually packaged and thin enough to carry discreetly in a pocket, gym bag, backpack or purse. They are designed for situations where heat, movement and long periods of sitting can create excess moisture; including commuting, workouts, outdoor events, travel, weddings, workdays and hot weather.

By helping absorb sweat and moisture before it builds up, Cheek Sheets are also designed to help keep things feeling fresher and help prevent the funk that can come with sweaty situations.

The brand pairs a practical product with an intentionally irreverent identity built around a simple message: Have Confidence in Your Crack.

Cheek Sheets are available in 30-sheet packs for $15 at Cheek-Sheets.com.

About Cheek Sheets

Cheek Sheets is a Chicago-based personal-care company creating simple solutions for life's sweatier situations. Its flagship product is an individually wrapped, ultra-thin absorbent sheet designed to help absorb sweat and manage unwanted moisture between the cheeks. Cheek Sheets combines practical personal care with a sense of humor and a belief that awkward problems still deserve good solutions. Cheek Sheets are proudly made in the USA.

Media Contact:
Alex Wirtz, Founder
(773) 270-0641
[email protected]
www.cheek-sheets.com

SOURCE Cheek Sheets