Cheerble Accelerates Pet Tech Innovation with Sixth Launch of 2025: Introducing Wicked Ball Rolly, the Wildest and Sustainable Playmate Yet for Dogs

HONG KONG, Oct. 17, 2025 /PRNewswire/ -- Cheerble, a leading global smart pet technology brand, today announced its latest innovation, Wicked Ball Rolly, marking the company's sixth new product launch this year. This milestone reflects Cheerble's continued growth and its commitment to creating smart and sustainable living experiences for cats and dogs around the world.

Following the viral success of Wicked Ball Air, one of the most talked about pet toys of 2024, Wicked Ball Rolly becomes Cheerble's fourth E-TPU product, continuing the brand's sustainable materials journey. Designed with a new spinning shaped E-TPU body and equipped with three dynamic interactive modes, Wicked Ball Rolly gives dogs a wilder and more engaging play experience.

A New Spin on Smart Play

The Wicked Ball Rolly introduces several exciting upgrades inspired by real user feedback and behavioral insights from more than 1.6 million Cheerble customers. Among its newest features is a realistic barking sound effect that captures dogs' attention and sparks their curiosity, stimulating their hunting instincts through sound, motion, and texture.

The Wicked Ball Rolly creates broader, more unpredictable movement that mimics the behavior of real prey. Combined with its three interactive play modes and a built in blended rope, Rolly offers endless combinations of chasing, gripping, and shaking to keep high energy pups engaged longer.

Sustainable by Design and Built to Last

Wicked Ball Rolly continues Cheerble's growing line of E-TPU based sustainable toys, reinforcing the brand's long term commitment to eco friendly design. Each product in this series, including Wicked Ball Air and Wicked Bone Pro, features replaceable outer shells and ropes. This allows pet parents to refresh, repair, or restyle their toys instead of replacing them entirely.

This shell switching feature not only extends the toy's lifespan but also helps reduce waste in the pet toy industry. It saves money and energy while offering an eco conscious solution for responsible play.

"With Rolly, we wanted to go beyond fun. We wanted to make smart play sustainable," said Seven Xie, Founder and CEO of Cheerble. "Every new E-TPU product brings us closer to our vision of pet toys that last longer, waste less, and truly strengthen the bond between pets and their owners."

Safe, Smarter, and Designed for Dogs

Developed with safety as a top priority, the Wicked Ball Rolly is made from non toxic and lightweight E-TPU that is gentle on dogs' teeth and quiet enough for indoor play. Its securely fixed rope minimizes ingestion risks, and its soft texture makes it safe even for energetic dogs.

Key features include:
 • Three Interactive Modes that automatically adjust intensity based on your dog's energy level
 • Prey Mimicking Movement that keeps play unpredictable and exciting
 • Realistic Barking Sound to stimulate curiosity and natural hunting instincts, with an optional silent mode
 • Replaceable Shell Set to extend the product's life and support sustainable habits
 • Easy Clean Up by simply removing the shell and rope and rinsing with water

Availability and Market Momentum

The Wicked Ball Rolly is available now on Cheerble.com and Amazon at a retail price of 49.99 dollars with a special launch price of 44.99 dollars.

With over 170 thousand units sold of its previous products and multiple items ranking among Amazon's top three bestsellers, Cheerble continues to lead the way in smart pet technology. Wicked Ball Rolly represents the next evolution of the brand's innovation and a reaffirmation of its mission to make pet care smarter, safer, and more sustainable.

About Cheerble

Founded in 2016, Cheerble is a pioneer in smart pet technology that aims to improve the quality of life for pets and their owners. With an unwavering focus on innovation, sustainability, and play, Cheerble's products are trusted by millions of pet lovers across more than 70 countries.

Instagram: @cheerble_global
Facebook: CheerbleBrand
Official Website: www.cheerble.com

SOURCE Cheerble