Chef Curtis Stone Teams Up with Post Great Grains Cereal

PARSIPPANY, N.J., April 7, 2011 /PRNewswire/ -- Curtis Stone has partnered with Post Great Grains Cereal to spread his whole-food philosophy starting with breakfast, the most important meal of the day.  In a national advertising campaign breaking this month, Stone shows that not all whole grain cereal flakes are created equal and talks about the importance of eating less-processed whole grains for better nutrition.  Breakfast buffs and whole-foods enthusiasts are invited to join Curtis in the movement to "Keep it Whole" at www.facebook.com/GreatGrains.

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Breakfast with Curtis

Breakfast buffs and whole-foods enthusiasts are invited to join Curtis in the movement to “Keep it Whole” and in a live video chat over breakfast on Wednesday, April 20th at 10:00am E.T. at www.facebook.com/GreatGrains.

Among his many titles – chef at Michelin-starred restaurants, critically acclaimed restaurateur in his own right, judge on NBC's "America's Next Great Restaurant" and newly appointed host of Bravo's "Top Chef Masters" – at the start of each day, Stone is a breakfast lover.  He is passionate about using quality ingredients and teaching others about cooking and eating for better health.

"Breakfast is key to starting the day right, and Post happens to make a cereal that I absolutely love," says Stone. "Great Grains starts with the real whole grain, then mixes in beautiful fruit and nuts for a cereal that's really good for you and tastes amazing. What's more, you can actually see the difference when you look at the flake."  

Look for the seam

The whole grains in Great Grains Crunchy Pecans, and Great Grains Raisins, Dates and Pecans Cereals are less processed than other leading whole grain cereals.  The wheat kernels are gently steamed, rolled and baked, maintaining the wheat berry seam and the naturally occurring nutrients, fiber and antioxidants.  

Also, try Great Grains Cranberry Almond Crunch, which contains a multi grain flake that locks in flavor and nutrition.

Our Whole Grain content

Great Grains Crunchy Pecans, Great Grains Raisins, Dates and Pecans and Great Grains Cranberry Almond Crunch Cereals each provide at least 50 percent of the daily need of whole grains, which is significantly more whole grain than other 'Healthy' cereals. Great Grains is whole food from the field to the bowl with whole grain, fiber and nutritious ingredients in every bite.

"Curtis's personal food philosophy is central to the mission of Post Great Grains -- that great tasting, nutritious food starts with less processed, quality ingredients," said Joahne Carter, Associate Director of Marketing for Post's Adult Brands. "He is the perfect partner to help make all of us more aware of the source of our food and the benefits of incorporating more whole foods into our diets."

The marketing campaign featuring Stone includes national broadcast, print and online media, retailer activities and an integrated Hearst publishing program.  Additionally, consumers can view the commercial and get tips and recipes from Stone and more information at www.facebook.com/GreatGrains.  In addition, consumers can also find on-pack promotions for 24 Hour Fitness in June, including a 24 Hour Fitness 7-day free trial and a discount code for 10% off at 24hourfitness.com.

About Post Foods, LLC

Post Foods, LLC, a subsidiary of Ralcorp Holdings, is the manufacturer of iconic ready-to-eat cereal brands including Post Great Grains, Honey Bunches of Oats, Pebbles, Post Grape-Nuts, Post Shredded Wheat, Honeycomb, and other great tasting cereals. For more information, please visit www.postcereals.com.

SOURCE Post Foods, LLC