NEW YORK, May 27, 2014 /PRNewswire/ -- Today, Cher Lloyd releases her brand new album, Sorry I'm Late, in stores and through all digital retailers via Epic Records.
Partnering with MTV Artists, the multi-platinum British singer-songwriter's revolutionary and noteworthy campaign of empowering fans to premiere each of the album songs on their own social media has palpably built up staggering momentum and anticipation for this day. This marked the very first time in history an artist allowed fans to premiere music, and excitement proved overwhelming.
As a "thank you" to her audience, she will perform songs off of the new album to an intimate group of fans, and the event will be streamed live on MTV.com all week long. Moreover, she's ringing in the album's release with a performance of the hit single "Sirens" on NBC's The Today Show this morning.
She will continue making the rounds, performing on both LIVE with Kelly & Michael and VH1's Big Morning Buzz Live, while Thursday she stops by the MLB Fan Cave. Recently, she also captivated the audience at the Billboard Music Awards red carpet pre-show with "Sirens" [watch here] and served as one of the evening's presenters.
Meanwhile, her emotional music video for "Sirens" continues to resonate with listeners worldwide. In just a few short weeks, the personal, dramatic, and heartfelt clip accumulated nearly 3 million views on YouTube/VEVO as the artist opened up about this particular moment of her life for the first time.
Last month, she also finished up a successful stint supporting good friend Demi Lovato on the acclaimed Neon Lights tour and will make her return to the road very soon.
Sorry I'm Late is here at the right time for Cher Lloyd and listeners everywhere.
SOURCE Epic Records