BIRMINGHAM, Ala., Oct. 8, 2015 /PRNewswire/ -- Chester's International is excited to announce an all-new Chester's Express program as an option to Retailers during the NACS Show 2015. The Express program's smaller footprint and simplified menu makes it easier than ever to operate a Chester's location. Operators can be ready to serve world-famous Chester's fried chicken in as little as 30 days.
From the comprehensive library of simple and instructive training videos, customized marketing kits and on-going in-store support, Chester's offers its Retailers amazingly simple tools that save time and increase profits.
"The new Chester's Express program is a simplified version of the Chester's program featuring a streamlined menu," states Franchise Development Manager Kathie Vaughn. "We look forward to assisting Retailers with a smaller store footprint, to reach their foodservice potential. The Chester's team will provide all the resources to ensure Retailers are successful."
The Chester's Express program is where simply delicious meets deliciously simple, and will be on display at the NACS Show in Las Vegas, NV from October 11-14, 2015. The pared down menu consists of bone-in chicken, tenders, breakfast biscuits, sides and more. Chester's offers Retailers turn-key development assistance, brand recognition, best-in-class training, ongoing operations support and a comprehensive marketing toolkit. Chester's can help Retailers increase profits while serving Chester's industry-leading fried chicken to their customers.
Chester's has been a leader of quick serve restaurant (QSR) concepts for over 50 years. Chester's offers high quality, great tasting products, flexible locations, training and support. Chester's only uses fresh chicken that is specially marinated and double-breaded using a proprietary family recipe. Chester's menu includes bone-in, tenders and potato wedges as well as breakfast and home-style sides. For more information, visit Chester's at: www.chestersinternational.com.
SOURCE Chester’s International