Chevrolet Brings Ride & Drive Event to Fiesta Georgia

Interactive automotive display new festival component

Sep 07, 2010, 09:39 ET from Lanza Group, LLC

ATLANTA, Sept. 7 /PRNewswire/ -- Chevrolet will join Fiesta Georgia with a high profile Ride & Drive event. Fiesta Georgia, hosted by Lanza Group, LLC, is a day-long celebration of Latino culture that serves as the unofficial kickoff to Hispanic Heritage month in the Georgia International Horse Park, located in Conyers.

"We want to bring the Chevy experience to our customers proactively," said Chevrolet Regional Sales Operations Mgr, Tom Gilbert. "Participating in Hispanic Heritage month and the Ride & Drive event at Fiesta Georgia allows us to bring awareness to our Latino customer base."

The Ride & Drive event is an interactive event within the festival that allows attendees to fully experience Chevy's top products. Chevy will display a Camaro, Silverado and three other models for the crowd, similar to a typical car dealership for festival attendees to experience. Participants will then be able to test drive the different models on a closed course, to learn the features and benefits each carry. Chevrolet first began their partnership with the Lanza Group this year, at Fiesta Atlanta in May 2010.

Over 30,000 people typically attend Fiesta Georgia, celebrating Hispanic Heritage month, recognizing the contributions Hispanic Americans have made to the United State. Fiesta Georgia will include a full lineup of Regional Mexican artists, Latin food vendors, children's entertainment, and crafts vendors. The 3rd annual Fiesta Georgia will take place Sunday September 19th, 2010 at the Georgia International Horse Park in Conyers, Georgia from 10 a.m. to 7 p.m.

About Lanza Group:  

Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta's official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia's Hispanic Heritage Month kick-off celebration, Fiesta Georgia. For more information, please call us at 404.350.0200 or visit


Katie Anderson


SOURCE Lanza Group, LLC