Chevrolet, Buick, GMC and Cadillac September Sales Rise 22 Percent on Strong Retail Growth

Oct 01, 2010, 11:04 ET from General Motors

DETROIT, Oct. 1 /PRNewswire/ --

  • Chevrolet, Buick, GMC and Cadillac retail sales increase 39 percent during month
  • Sales and inventory mix reflects quick transition to new model year vehicles  
  • Company gaining retail market share with retail sales up 15 percent year-to-date
  • GM full-size pickup sales rise 62 percent; compact crossovers increase 101 percent

September combined total sales for Chevrolet, Buick, GMC and Cadillac increased 22 percent to 172,969 units, driven by a combined 39 percent rebound in retail sales compared with last September. Each brand saw retail increases in excess of 21 percent, led by Buick, where retail sales were up 96 percent for the month.

September's results also reflect an effective and quick model-year transition – a dramatic departure from last year's changeover. Of GM's retail sales for the month, 53 percent were new (2011) model year vehicles – almost double last year's 27 percent. Dealer stock at the end of the month included 75 percent new model vehicles, compared to just 30 percent last year.

"We said our goal for this time of year was to achieve an orderly transition from past model to the new model year, and we've achieved that," said Don Johnson, vice president, U.S. Sales Operations. "This helps us lower our overall selling costs and positions us to come out of the gates quickly during the new model year."

Year to date through September, GM's four brands have sold 79,948 more units than were sold with eight brands through September 2009. The company's brands also have increased retail sales by 15 percent through September, and have gained market share in each of the first nine months this year.

"September's results are a continuation of positive momentum for our four brands and demonstrate that our plan is working," Johnson said. "With key products like our heavy-duty pickups, the Buick Regal and the Cadillac CTS Coupe launching now, and expanded capacity for the Chevrolet Equinox and GMC Terrain hitting dealer lots, we're ready to run."

Increased sales of crossovers and full-size pickups led GM's gains in September. Sales of the company's compact crossovers, Chevrolet Equinox and GMC Terrain, rose 101 percent, while sales of mid-size crossovers, GMC Acadia, Chevrolet Traverse and Buick Enclave increased 36 percent. The Cadillac SRX, remained the fastest growing luxury crossover, with sales up 41 percent during the month. Year-to-date, SRX sales have increased 319 percent. Sales for GM's full-size pickup trucks, Chevrolet Silverado and GMC Sierra rose 62 percent in September.

Month-end dealer inventory in the U.S. stood at about 478,000 units, which is about 26,000 higher compared to August, and about 55,000 higher than September 2009.

September Key Facts and Brand Results:

  • Calendar-year-to-date total sales for GM's four brands are up 23 percent  
  • Chevrolet: Chevrolet delivered 121,479 total vehicles in September, a 19 percent increase year-over-year. Year-to-date total Chevrolet sales are up 19 percent. Retail sales for Chevrolet rose 34 percent on the strength of Silverado and Equinox sales (read more).
  • Buick: Buick reported total sales of 12,875, an increase of 36 percent compared to last year. Driven by continuing strong customer demand for the LaCrosse and Enclave (retail sales up 182 and 89 percent, respectively) and growing demand for the all-new Regal, Buick retail sales were up 96 percent for the month. With total sales up 58 percent this year, Buick remains the fastest growing major auto brand in the U.S.  (read more).
  • GMC: GMC reported total sales of 25,995, a 42 percent increase in total sales in the month of September, compared to the same month last year. This includes a 48 percent increase in retail sales. Retail sales for the GMC Sierra increased 59 percent during the month and retail sales for the Terrain were up 405 percent compared to last year. For the year, GMC total sales are up 28 percent (read more).
  • Cadillac: Total sales of 12,620 for September were 11 percent higher than last September, with retail sales increasing 21 percent. SRX retail sales were up 96 percent, compared to a year ago, and CTS retail sales increased 18 percent. With total sales up 44 percent for the year, the brand remains the fastest growing luxury auto brand in the industry (read more).
  • Fleet sales for GM's four brands were 43,733 for the month.

About General Motors:  General Motors, one of the world's largest automakers, traces its roots back to 1908.  With its global headquarters in Detroit, GM employs 208,000 people in every major region of the world and does business in more than 120 countries.  GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling.  GM's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy.  GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at www.gm.com.

GM U.S. Deliveries for September 2010 - Divisional Brand Level







(Calendar Year-to-Date)

*S/D Curr: 25

September

January -  September

*S/D Prev: 25

2010

2009

% Chg Volume

%Chg per S/D

2010

2009

%Chg Volume

Vehicle Total

173,155

156,673

10.5

10.5

1,638,544

1,546,951

5.9

  Brand Total

172,969

141,691

22.1

22.1

1,626,899

1,319,796

23.3

  Other Brand Total

186

14,982

-98.8

-98.8

11,645

227,155

-94.9

















GM Vehicle Deliveries by Marketing Division 


2010

2009

%Chg Volume

%Chg per S/D

2010

2009

%Chg Volume

Buick Total

12,875

9,455

36.2

36.2

114,000

72,389

57.5

Cadillac Total

12,620

11,339

11.3

11.3

105,013

73,024

43.8

Chevrolet Total **

121,479

102,538

18.5

18.5

1,175,790

992,548

18.5

GMC Total **

25,995

18,359

41.6

41.6

232,096

181,835

27.6

  Brand Total

172,969

141,691

22.1

22.1

1,626,899

1,319,796

23.3

HUMMER Total

163

426

-61.7

-61.7

3,507

8,193

-57.2

Pontiac Total

8

11,079

***.*

***.*

962

151,818

-99.4

Saab Total

0

484

***.*

***.*

608

6,928

-91.2

Saturn Total

15

2,993

-99.5

-99.5

6,568

60,216

-89.1

  Other Brand Total

186

14,982

-98.8

-98.8

11,645

227,155

-94.9

GM Vehicle Total

173,155

156,673

10.5

10.5

1,638,544

1,546,951

5.9









*  Twenty-five selling days for the September period this year and twenty-five for last year.

**Effective August 2007, GM includes GMC & Chevrolet dealer deliveries of commercial vehicles distributed by American Isuzu Motors, Inc.



GM U.S. Deliveries for September 2010 by Model






(Calendar Year-to-Date)


September

January -  September


2010

2009

% Chg Volume

%Chg per S/D

2010

2009

%Chg Volume

Selling Days (S/D)

25

25






Enclave

4,408

2,748

60.4

60.4

40,289

31,572

27.6

LaCrosse

4,741

2,383

99.0

99.0

47,536

16,609

186.2

Lucerne

1,950

4,324

-54.9

-54.9

20,521

24,162

-15.1

Rainier

0

0

***.*

***.*

0

4

***.*

Regal

1,776

0

***.*

***.*

5,654

0

***.*

Rendezvous

0

0

***.*

***.*

0

9

***.*

Terraza

0

0

***.*

***.*

0

33

***.*

  Buick Total

12,875

9,455

36.2

36.2

114,000

72,389

57.5

CTS

3,760

3,485

7.9

7.9

32,516

29,011

12.1

DTS

1,870

2,282

-18.1

-18.1

13,987

12,125

15.4

Escalade

1,211

1,343

-9.8

-9.8

11,053

10,991

0.6

Escalade ESV

824

628

31.2

31.2

5,698

4,607

23.7

Escalade EXT

180

241

-25.3

-25.3

1,376

1,837

-25.1

SRX

4,027

2,866

40.5

40.5

36,730

8,770

318.8

STS

745

434

71.7

71.7

3,473

5,043

-31.1

XLR

3

60

-95.0

-95.0

180

640

-71.9

  Cadillac Total

12,620

11,339

11.3

11.3

105,013

73,024

43.8

Avalanche

1,760

1,191

47.8

47.8

15,028

11,478

30.9

Aveo

6,552

1,906

243.8

243.8

35,286

31,486

12.1

Camaro

6,323

7,961

-20.6

-20.6

66,508

39,151

69.9

Chevy C/T Series

0

1

***.*

***.*

8

36

-77.8

Chevy W Series

13

48

-72.9

-72.9

234

573

-59.2

Cobalt

3,462

7,381

-53.1

-53.1

93,838

85,885

9.3

Colorado

2,723

2,094

30.0

30.0

18,426

27,566

-33.2

Corvette

1,109

1,585

-30.0

-30.0

9,798

10,795

-9.2

Cruze

516

0

***.*

***.*

516

0

***.*

Equinox

11,658

6,840

70.4

70.4

99,055

55,982

76.9

Express

5,233

4,559

14.8

14.8

43,475

41,496

4.8

HHR

5,209

5,804

-10.3

-10.3

62,451

56,001

11.5

Impala

12,186

13,047

-6.6

-6.6

133,585

126,856

5.3

Kodiak 4/5 Series

44

398

-88.9

-88.9

1,154

3,196

-63.9

Kodiak 6/7/8 Series

16

39

-59.0

-59.0

215

831

-74.1

Malibu

16,289

10,479

55.4

55.4

163,246

118,995

37.2

Monte Carlo

0

0

***.*

***.*

0

6

***.*

Silverado-C/K Pickup

32,185

19,401

65.9

65.9

267,715

229,388

16.7

Suburban (Chevy)

2,863

5,338

-46.4

-46.4

31,808

27,441

15.9

Tahoe

5,422

7,304

-25.8

-25.8

55,143

49,705

10.9

TrailBlazer

2

250

-99.2

-99.2

213

8,340

-97.4

Traverse

7,914

6,863

15.3

15.3

78,012

65,697

18.7

Uplander

0

49

***.*

***.*

76

1,644

-95.4

  Chevrolet Total

121,479

102,538

18.5

18.5

1,175,790

992,548

18.5

Acadia

4,608

2,844

62.0

62.0

49,729

40,675

22.3

Canyon

782

499

56.7

56.7

5,655

8,575

-34.1

Envoy

2

163

-98.8

-98.8

80

4,509

-98.2

GMC C/T Series

0

30

***.*

***.*

52

374

-86.1

GMC W Series

17

123

-86.2

-86.2

325

1,394

-76.7

Savana

923

616

49.8

49.8

10,601

9,704

9.2

Sierra

11,077

7,244

52.9

52.9

90,235

79,433

13.6

Terrain

4,777

1,334

258.1

258.1

39,869

1,809

***.*

Topkick 4/5 Series

15

216

-93.1

-93.1

850

2,162

-60.7

Topkick 6/7/8 Series

19

139

-86.3

-86.3

367

1,482

-75.2

Yukon

2,305

3,150

-26.8

-26.8

18,869

20,432

-7.6

Yukon XL

1,470

2,001

-26.5

-26.5

15,464

11,286

37.0

  GMC Total

25,995

18,359

41.6

41.6

232,096

181,835

27.6

  Brand Total

172,969

141,691

22.1

22.1

1,626,899

1,319,796

23.3

  HUMMER Total

163

426

-61.7

-61.7

3,507

8,193

-57.2

  Pontiac Total

8

11,079

***.*

***.*

962

151,818

-99.4

  Saab Total

0

484

***.*

***.*

608

6,928

-91.2

  Saturn Total

15

2,993

-99.5

-99.5

6,568

60,216

-89.1

  Other Brand Total

186

14,982

-98.8

-98.8

11,645

227,155

-94.9

  GM Total

173,155

156,673

10.5

10.5

1,638,544

1,546,951

5.9



SOURCE General Motors



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