Chicco® USA Announces New Potty Line Designed to Make the Potty Training Journey Easier

The baby gear brand tapped TV star and mom of two Ashley Iaconetti to share her tips for potty training with confidence

LANCASTER, Penn., June 24, 2025 /PRNewswire/ -- Chicco USA, the baby brand known for designing gear that makes parents' lives easier, is expanding into a new product category with the introduction of its first-ever potty training line. The launch assortment consists of four products developed by parents with recent potty training experience, and designed to help confidently navigate one of toddlerhood's most significant milestones.

The line's hero products, the Toddler Training Toilet and a 3-in-1 Potty Training System, feature details that make sometimes messy moments easier, cleaner and effective in building healthy bathroom habits:

• Toddler Training Toilet: Intentionally designed to realistically mimic a full-sized toilet, it features a flip-up seat, lid and button that activates a realistic flushing sound and flashing light to help little ones form healthy bathroom habits. Additional features include a flexible spray shield that is washable and easily rotates up or down. The waste bowl is easy to remove and has a pour spout for seamless cleanup and the seat's ergonomic design promotes a comfortable and safe fit. Available for $39.99 on ChiccoUSA.com and in Walmart stores starting in August.
• 3-in-1 Potty Training System: Ideal for growing with your toddler, the 3-in-1 Potty Training System serves first as a potty and then transforms into a toilet topper once little one is ready to take on the real toilet. When used as a topper, the bottom of the 3-in-1 Potty Training System becomes a handy bathroom step stool. Its compact design makes it easy to carry, even to keep as a backup option in a car, with a removable and secure waste bowl that can be lifted easily for removal and cleaning. Available for $39.99 on Chicco.com, the Toilet Topper and Single Step Stool are also sold separately for $14.99 each.

"Potty training is a journey for parents of young children and the right products and support make a world of a difference," said William Hasse, Vice President of Marketing for Chicco USA. "We've created a line of helpful products with features which will be appreciated by parents and children: from slip-resistant bases to rewarding 'flush' features, and simple, easy-to-clean touchpoints and waste collectors. Families know to trust Chicco when they embark on their child-rearing journey, and potty training is certainly a part of that process."

Chicco USA partnered with TV star, podcast host and mom of two boys ages 3 and 11 months, Ashley Iaconetti, to share relatable tips to help parents taking on the potty training task. Iaconetti is in the final stages of potty training her first and isn't far from starting the process again with her second son. She's sharing what worked in her potty training journey to provide support for others.

• Celebrate Every Win: Whether it's cheering them on for trying, giving a small treat like a chocolate chip or celebrating their success by engaging the "flush feature" on the Toddler Training Toilet, positive reinforcement helps build confidence and excitement around potty time.
• Be Prepared, Especially Away from Home: Keep a versatile option, like the 3-in-1 Potty Training System in the car so you're never caught without a bathroom nearby. It's a game-changer for the phase my son is in now, where he's still learning to hold his pee. Just don't forget the toilet paper too!
• Use Entertainment to Ease the Moment: Sitting on the potty can feel intimidating, so try to make the experience as comfortable as possible by singing a fun potty-themed song or having a storybook about using the toilet to build familiarity with the process.
• Let Them Learn at Their Own Pace: I prefer training toilets and toppers that mimic and complement real toilets, so they don't feel as shocked when they graduate to the full, standard toilet. And if they resist the potty, don't force it and potentially cause long-lasting fear over the process, just trust that they'll be curious and willing to learn and grow when they're ready.

"Having just gone through potty training with my first born, I know how important it is to have the right products to make the process smoother for both parents and little ones," said Ashley Iaconetti. "When thinking about what I'd do differently for my next kid, Chicco has addressed it all – easy to clean, simple and sleek design, comfort for my son and practicality for me. The line will be a huge win for parents starting their potty training process."

The complete potty training line is now available on Chicco USA and priced from $14.99 - $39.99 MSRP. Follow Chicco USA on Instagram or visit the Baby Talk Blog for more tips and resources.

About Chicco^® Products and Artsana USA 
Artsana Group, maker of Chicco Products, is a leading European company with global headquarters in Como, Italy and worldwide expertise in everything for baby. The Chicco brand was founded over 60 years ago and is now in 120 countries. Chicco has become a household name for parents across the United States thanks to products like our top-rated KeyFit^® Infant Car Seat, which has been recognized as the very best for safety, performance and style. Visit www.ChiccoUSA.com for more. 

SOURCE Chicco