Chico's Selects The&Partnership as Advertising & Media Agency of Record

NEW YORK, November 8, 2017 /PRNewswire/ --

Chico's, the national women's clothing retailer known for bold prints and styles, aimed at women 45+, announced today it has selected The&Partnership as its creative and media agency of record after a two-month account review.

The&Partnership will spearhead all aspects of Chico's brand marketing and execute an integrated campaign to support the brand's re-launch and broaden the customer base beyond current loyalists. m/SIX, the full service media agency within The&Partnership and backed by GroupM, will lead all media planning and buying.

"The team at The&Partnership impressed us with their unique ideas, strategic thinking and collaborative approach. They clearly understood our challenges and opportunities and delivered bold creative that we can't wait to share with our audience. At every stage of the process it was clear that there was great cultural alignment of our teams," said Shelagh Stoneham, Senior Vice President, Marketing for Chico's.

"This is a great brand, with a very authentic and powerful legacy," said Andrew Bailey, Partner and CEO, The&Partnership. "Our favorite thing is to tap every one of our disciplines across strategy, creative, media, data, PR, content creation and production to take a brand to even greater heights. We created The&Partnership to help write this exact kind of modern marketing success story."

The first creative work will be delivered for the Spring Summer 2018 campaign.

ABOUT CHICO'S  

The Company, through its brands - Chico's, White House Black Market, and Soma, is a leading omni-channel specialty retailer of women's private branded, sophisticated, casual-to-dressy clothing, intimates and complementary accessories.

As of July 29, 2017, the Company operated 1,482 stores in the US and Canada and sold merchandise through franchise locations in Mexico. The Company's merchandise is also available at http://www.chicos.com, http://www.whbm.com, and http://www.soma.com. For more detailed information on Chico's FAS, Inc., please visit our corporate website at http://www.chicosfas.com

ABOUT THE&PARTNERSHIP 

The&Partnership is a modern communications agency uniquely built to solve the concerns and frustrations of marketers. The multidisciplinary model operates under a single-bottom line, which creates game-changing collaboration and creativity across disciplines, delivering the right answer for today's client needs. The agency's capabilities span 10 disciplines including advertising, media, PR, CRM, data/analytics, digital, social, mobile, innovation, content and delivery/production.

The&Partnership has 1,500 employees in 56 offices across 25 countries. For more information, visit the website at: http://www.theandpartnership.com. Follow The&Partnership on Twitter @and_partnership and on Instagram @powerofand_na

ABOUT m/SIX 

m/SIX is a full service media agency that combines the nimbleness of an independent shop with the buying power of GroupM. Backed jointly by GroupM and integrated marketing agency The&Partnership, m/SIX's unique model brings media planning, creative development and data management under a single roof, providing advertisers with a one-team approach for managing all aspects of their paid, earned and owned media campaigns. Digitally native with expertise across all addressable and traditional media channels, m/SIX is built for the modern media landscape offering hands-on management across all stages of the media process.

Contact:
Loulou Dundas
The&Partnership
+1-646-283-5003
[email protected]  

SOURCE The&Partnership